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Breathometer Raises $75,000 on Indiegogo, Moves On to Phase Two

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The people have spoken: Breathometer, the smartphone breathalyzer designed to stop drunk driving, is almost here. With 19 days left to go, developer Charles Michael Yim has more than tripled his funding goal of $25,000 on the crowdfunding platform Indiegogo. The product is expected to ship this summer, but Yim is not done raising money — he has a few new features in mind.

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‘Posthuman’ Director on Fundraising Without A Crowdfunding Platform

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The creators of “Posthuman,” a feature length indie teenage superhero film that is currently in production, have turned to the Internet to raise money to make the project happen. “Posthuman is a pretty cool project”—DC comics writer Sterling Gates wrote the screenplay, Marvel comics artist Javier Saltares is drawing a prequel comic book. But instead of going the popular route of using a crowdfunding platform like Kickstarter or Indiegogo, they’re doing it on their own. I had the opportunity to speak with director Kyle Roberts to find out how they’re making it happen.

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Social Media Newsfeed: Racial Slur | HootSuite Flub

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Woman Fired After Obama Facebook Post: ‘I’m Not Racist’ (Los Angeles Times)
A California woman fired from her job at Coldstone Creamery after using a racial slur to describe President Barack Obama on Facebook and writing “maybe he will get assassinated” said she is not a racist. “I’m not racist and I’m not crazy. just simply stating my opinion.!!!” Denise Helms wrote on Facebook.

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Social Media Newsfeed: Twitter Ads | Sandberg Book | Romney Promoted Trend

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Twitter to Target Ads Based on Interests (The Wall Street Journal)
Twitter on Thursday said it will allow advertisers to more easily target their ad messages to people based on their interests, a shift some advertisers have been demanding of the short-messaging service. A company that sells a sports drink, for example, could elect to show paid ads to Twitter users who are fans of professional football. CNET The micro-blogging service will provide advertisers with 350 “interest categories” whose top-tier sections include groupings such as home and garden, sports, investing, pets and politics. Twitter determines which categories users fit into via its “interest graph” — Twitter’s own proprietary chart of user connections and relationships. AdAge Keyword targeting had previously been available for promoted accounts (where marketers pay for each new user who follows them) and for promoted tweets in search, but not for promoted tweets in user timelines, which is Twitter’s core ad product. Those could only be targeted to a brand’s followers and users that Twitter deemed similar to them, making them a blunt instrument. AllTwitter Twitter says its beta testing of interest targeting produced positive results, so we’ll see. Facebook ads are successful because they target audiences based on user-provided data, but that social network is very different from Twitter. TechCrunch In addition to interest targeting, Twitter is also announcing a change to the auctions that determine which promoted content gets shown. The minimum bid in those auctions has been reduced from 50 cents to 1 cent. Read more

Social Media Newsfeed: Bus Monitor | Facebook Lobbying | Tumblr Book

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Bullied Bus Monitor Now $700,000 Richer Thanks To Indiegogo Campaign (SocialTimes)
The life of 68-year-old bus monitor Karen Klein changed forever when a video of her being bullied by schoolchildren went viral on YouTube. Now, she plans to retire, after an Indiegogo campaign has left her with more than $700,000. AP A spokeswoman for the crowdfunding company said more than 30,000 people worldwide contributed, with donations coming in from at least 84 countries and all 50 states. Max Sidorov, the 25-year-old Canadian who came up with the idea for the monthlong campaign, said he was moved by the 10-minute video posted online showing Klein enduring profanity, insults and threats from middle school students. National Post Sidirov initially launched the fundraising drive to pay for a holiday — he had set the initial fundraising target for $5,000. “I still don’t know how that happened,” said Sidirov. The Times and Democrat The school system in the town of Greece, N.Y., has suspended four seventh-grade students for a year. Sidorov said he will soon launch a new drive with a goal of $7 million to combat bullying with counseling, a television series and a nonprofit social media website. The Daily Dot In the past month and four days, Klein has already gone on trips to Boston, New York City, Disneyland, New Orleans and a handful of other less- public locales of her choice thanks to such charitable outlets as the Hilton Sandestin Beach Resort and country music star Tim McGraw. She has appeared on television, showing up on the sets of The Today Show, Fox & Friends, Good Morning America, Anderson Cooper 360, and more, and has become an unofficial spokeswoman for the thwarting of bullying. Read more

Bullied Bus Monitor Now $700,000 Richer Thanks To Indiegogo Campaign

Karen Bus Monitor

The life of 68-year old bus monitor Karen Klein changed forever when a video of her being bullied by schoolchildren went viral. After seeing the video on Facebook, redditor Max Sidorov started an Indiegogo campaign in order to raise just enough money for Klein to go on a fabulous (and much-needed) vacation. Just over a month later the campaign has closed, leaving Klein with $703,873!

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