G+ includes a suite of tools that improve search engine ranking, enable targeted campaigns and measure their success.
Native advertising enables you to post images and video, but adding rich media with a call to action can result in higher conversions and click-through rates.
Recent data indicate that men and women use mobile devices and seek out different information on social media.
In the spirit of reflection, Mashable created an illustrated timeline of Twitter’s inception, explosion and development — all the way up to 2014.
From compulsive checking to over-sharing, we may be putting our physical and mental health at risk with our social media obsession.
What can social learn from traditional customer service? Actually, a lot.
G2 Crowd analyzes hundreds of reviews to see what the pros think of social media management software like Hootsuite, Tweedeck and Buffer.
+1s on Google+ increase search engine rankings more than Twitter or Facebook.
Broncos fans and Seahawks fans differ in much more than football, according to an analysis of their online behavior.
According to a survey from Crowdtap, brands will have the advantage over teams when it comes to Super Bowl social media chatter.