From helping Google fine tune search results to inspiring user faith in services, social signals have become an important metric for marketers.
More money is being spent on both social and search advertising, but social beats search in some of the most important metrics.
Keeping up with these social media facts and figures is imperative to keep your business strategies fresh and relevant.
Bitlinks may be short, but Bitly’s reach extends to nearly every country in the world.
Social data can be tracked with channel specific tools.
Choosing between words might seem arbitrary at times — but they’re more important than you think for driving social media shares.
PewDiePie, Smosh and The Fine Brothers are all YouTube influencers with big audiences that brands want to connect with.
Fourty-four percent of marketers in the B2B arena have generated leads from LinkedIn, compared to 39 percent via Facebook and 30 percent through Twitter.
Mobile consumption of sports content has doubled to 42 percent in the past three years.
More than half of eCommerce consumers scan personalized recommendations and 77 percent report making additional purchases based on those suggestions.