This was a big week for Innovid, a leading provider of in-stream video advertising and creator of the revolutionary iRoll interactive video advertising technology, complete with a new partnership and the launch of a new app market that lets publishers make any pre-roll interactive.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Last week interactive video ad platform Innovid announced that they have just raised $4 million in a highly successful investment round. The money, which was invested by Deutsche Telekom’s T-Ventures as well as Genesis Partners, should lead to Innovid’s accelerated growth within Europe, as well as their entry into the Connected TV and mobile markets. I was interested in learning a little bit more about what this investment means for Innovid, so I asked the company’s Director of Marketing, Corey Kronengold, a few questions. Find out what he had to say after the jump.
Read more
As online video continues to grow and develop, the need for quality online video advertising is becoming more and more apparent, and one startup is going above and beyond to innovate in this arena. Innovid is a relatively new company that is bringing innovation to online video with their groundbreaking iRoll product, which allows advertisers to create interactive pre-roll ads. Last week I had the opportunity to sit down with Zvika Netter, the CEO and Co-Founder of Innovid, in Tel Aviv. I spoke with Zvika about the inspiration behind Innovid and how the iRoll product works, as well as about Innovid’s recent partnership with Tremor Media.
Read more
