It’s possible that Google borrowed a few principles from behavioral psychologists when building Google Instant in order to get people to search more. They have 5 ‘suggested results’ as a maximum for a reason (in the previous version they were 10), and we suspect it has to do with psychological principles. Also, they have done their best to reduce every possible effort the searcher takes in order to get what he’s looking for. Will this result in more queries, and more importantly, more loyal searchers for Google? We look at the potential below. Read more
