Social partnerships benefit some networks more than others. After Instagram stopped displaying users’ photos in the Twitter feed last year, engagement per photo on Twitter dropped 17 percent quarter-over-quarter. Meanwhile, Instagram’s photo engagement went up 30 percent because Twitter viewers were required to click over to the image-sharing site to view the pictures instead of viewing the “cards” directly in their streams. This infographic from Digital Net Agency (DNA) visualizes data from an Instagram Brand Adoption Study conducted by Simply Measured in February 2013.
HootSuite has announced a new integration with Twitter that will give marketers the tools for managing their advertising campaigns on the microblogging site.
Facebook has long been criticized for a cavalier attitude toward privacy. If you haven’t had a negative experience related to your Facebook photos, you most likely know someone who has. Often these experiences cause serious consequences for the person whose photo was uploaded. Not only does Facebook use convoluted language and legalese hidden in the terms of service, but users are also required to go through tedious and time-consuming processes in an attempt to safeguard or remove their content.