Range Rover is getting interactive with a fun video campaign for their new Evoque. The campaign, called ‘Being Henry’, is a choose-your-own adventure short film and the choices you make, in addition to affecting the plot, also help design your new Range Rover Evoke, from model right down to size, color and interior.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
A little over a month ago we covered a new interactive Facebook campaign from Rounds called Ashley Boo. Ashley Boo was the first of it’s kind—an interactive profile campaign that let you write in Ashley Boo’s status and then watch videos of her doing what you typed. The campaign was a success at first, garnering over 88,000 videos played within hours. But a mere seven hours after the campaign hit YouTube it was taken down by Facebook, due to violations of their Terms & Conditions. Now Ashley Boo is back and better than ever, complying with Facebook Terms.
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Sometimes to make a great promotional campaign you have to get creative and take a route that seems a little risqué and “out there” to reach your target audience. Polish marketing agency Change Integrated has done just that with a new interactive campaign designed to spread breast cancer awareness on none other than one of the most popular Polish adult websites. Through the campaign, nearly 175,000 men were trained in the art of breast examination and informed of the importance of breast cancer awareness within a single week.
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