McDonald’s Australia wants to play I Spy with you! Earlier this month they launched an interactive I Spy game at YouTube.com/IspywithMcDonalds and they want you to find and click on all your favorite McDonald’s characters, from Grimmace to the Hamburglar, Birdie and Ronald.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Hugo Boss is taking YouTube campaigns where they’ve never been before with a new interactive experience to promote their new Hugo Just Different fragrance. The Just Different campaign features an art film with three different variations and, with the help of your webcam, you can switch back and forth between the variations by simply tilting your head from side to side. It’s a head-turning experience…literally.
Interactive video fanatics—prepare to be wowed! Digital media startup Interlude is revolutionizing the world of interactive video with their choose-your-own-adventure-esque online video technology.
Range Rover is getting interactive with a fun video campaign for their new Evoque. The campaign, called ‘Being Henry’, is a choose-your-own adventure short film and the choices you make, in addition to affecting the plot, also help design your new Range Rover Evoke, from model right down to size, color and interior.
We’ve been seeing a lot of great campaigns coming out of the YouTube Good Work contest over the past few days, a competition inviting creators to make an online video for their favorite good cause for a chance to win a trip to Cannes. Earlier this week, we posted about a brilliant OCD awareness campaign and today an amazing interactive video supporting Education Through Music – Los Angeles was brought to our attention. The interactive campaign drives home the message that “Kids shouldn’t be denied the right to make beats”, by letting viewers create their own music using the numbers on their keyboard.
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Desperados Tequila-Flavored Beer may have just won the award for the best YouTube takeover in history with ‘The Desperados Experience’, a new campaign that hit the video site earlier this month, which incorporates Facebook connect to make you and your friends part of the action.
A downtown grocery store is robbed and Samsung asks viewers who should save the day in a new interactive YouTube campaign. The Nerd, The Hot Girl, The Grandma, The Fan or The Kung Fu Master?
One of the hidden treasures of YouTube that a lot of viewers aren’t aware of is the fact that it is full of exciting Choose Your Own Adventure style videos. Thanks to YouTube Annotations, creators are able to insert links allowing viewers to click and choose the direction they want the story to take. We’ve compiled a list of ten of the most exciting YouTube interactive adventures for your interactive viewing pleasure, so sit back and get ready to choose your own adventure!
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Can you imagine what it would have been like if you could have sent a tweet or comment to Larry David or Jerry Seinfeld telling them what you wanted to see on the next episode of Seinfeld and, when the show aired, seen your suggestion become a reality? These days, with the advent of web video, audience suggestion and participation is welcome and even encouraged. Recently, a variety of web video projects have put the creative power in the hands of the viewers, letting audiences “play God” and determine the content of the show. Read on for some examples, as well as an analysis of what this means for the future of entertainment.
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You can be part of a young girl’s quest for an education in rural India while participating in the first ever online donation-based film series for a non-profit. Nanhi Kali, a global non-profit organization that helps impoverished young girls receive an education, has created A Girl Story video series to raise awareness about the plight of uneducated young girls, and encourage people to contribute towards changing a life. This video series only progresses as far as the donations carry it, so the fate of its young protagonist Tarla is in the hands of the online audience.
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