International Social Networks

When Social Media Gets Lost In Translation

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This is a guest post by Christian Arno, founder and managing director of professional translation-services provider Lingo24.

It’s hard to find a part of the world where social media isn’t popular. One ninth of the population has a Facebook profile, while hundreds of millions of tweets circle the globe each day. The opening of a Facebook-themed nightclub in a remote part of the Brazilian Amazon illustrates the network’s reach.

So it’s not surprising 90 per cent of marketers think social media is important for their business, according to a recent industry report. With Google’s decision to take social searching into account, this is likely to rise. Read more

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Social Media Metrics

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Tencent Executive Criticizes Chinese Government’s Request for Users’ Real Names

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Following Shanghai’s recent move ordering Sina Weibo — China’s Twitter equivalent — to have users report their real names to keep better tabs on them, China’s Tencent has announced that they will not ask users of their QQ social network to provide their real names.  The announcement came from Chief Executive Pony Ma and is in opposition to many real-name policies being activated across China.

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