International Social Networks

When Social Media Gets Lost In Translation

Neil Vidyarthi on January 25, 2012 1:11 PM

This is a guest post by Christian Arno, founder and managing director of professional translation-services provider Lingo24.

It’s hard to find a part of the world where social media isn’t popular. One ninth of the population has a Facebook profile, while hundreds of millions of tweets circle the globe each day. The opening of a Facebook-themed nightclub in a remote part of the Brazilian Amazon illustrates the network’s reach.

So it’s not surprising 90 per cent of marketers think social media is important for their business, according to a recent industry report. With Google’s decision to take social searching into account, this is likely to rise. Read more

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Mediabistro Webcast

"Vine: Create Quick Social Videos To Market Your Brand" Webcast

Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.

Renren Launches Pinterest Clone in China

Neil Vidyarthi on January 18, 2012 9:14 AM

Pinterest clones are popping up all over the place after the site’s 2011 success, and the sincerest form of flattery is continuing all the way into China. The new service is called Renren Guangjie, and allows you to simply pin images onto your site. It seems that most of the posted images come from one source, though.

Tencent Executive Criticizes Chinese Government’s Request for Users’ Real Names

Neil Vidyarthi on January 12, 2012 10:31 AM

Following Shanghai’s recent move ordering Sina Weibo — China’s Twitter equivalent — to have users report their real names to keep better tabs on them, China’s Tencent has announced that they will not ask users of their QQ social network to provide their real names. The announcement came from Chief Executive Pony Ma and is in opposition to many real-name policies being activated across China.