This is a guest post by Christian Arno, founder and managing director of professional translation-services provider Lingo24.
It’s hard to find a part of the world where social media isn’t popular. One ninth of the population has a Facebook profile, while hundreds of millions of tweets circle the globe each day. The opening of a Facebook-themed nightclub in a remote part of the Brazilian Amazon illustrates the network’s reach.
So it’s not surprising 90 per cent of marketers think social media is important for their business, according to a recent industry report. With Google’s decision to take social searching into account, this is likely to rise. Read more