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‘Epic Rap Battles’ Creators on YouTube Success: ‘We Know That it Comes From Real People’

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Peter Shukoff (a.k.a. Nice Peter) and Lloyd Ahlquist (a.k.a. EpicLLOYD) test the boundaries of time with their YouTube series, “Epic Rap Battles of History,” in which the two comedians stage unlikely duets between historical figures and pop culture icons like Babe Ruth versus Captain Kirk. In the final installment of our three-part interview, Peter and Lloyd explain their creative process, what they’re working on for Season 3, and how they are able to make a living on YouTube.

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‘Epic Rap Battles’ Creators on Snoop: ‘He’s an Innovative Dude, That Dude’

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Peter Shukoff (aka Nice Peter) and Lloyd Ahlquist (aka EpicLLOYD) are making friends with their YouTube series, “Epic Rap Battles of History,” in which Snoop Lion (aka Snoop Dogg) appeared as Moses in “Moses vs Santa Claus” in Season 2. With more than 1.2 billion video views and a fan base of 5.4 million YouTube subscribers, ERB has just released a compilation CD with all 18 episodes of its second season. (They’ll be signing these for fans all through June.) In part two of our three-part series, Peter and Lloyd talk about their CD and what it was like to work with Snoop.

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Interview: Why the ‘Epic Rap Battles of History’ Creators Have More Subscribers Than Justin Bieber

Photo credit: Todd Williamson

Peter Shukoff (aka Nice Peter) and Lloyd Ahlquist (aka EpicLLOYD) are setting records with their YouTube series, “Epic Rap Battles of History,” in which the two comedians parody historical figures and pop culture icons from Martin Luther King, Jr. to Bill Gates. In part one of our three-part interview, Peter and Lloyd explain their subscriber count, how fans influence their songs, and how to tell the two of them apart vocally. Here’s an edited version of that conversation.

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4 Benefits (And 1 Big Challenge) of Streaming Live on YouTube

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More and more brands are beginning to think about live streaming and how they can incorporate it into their online video strategy. We spoke with Bern Rexer of MXPI, a thirteen-year veteran of live television and live streaming production, to find out more about how live streaming works on YouTube, as well as some of the benefits and challenges of the medium.

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Media Beat Rewind: Before Marissa Mayer Became CEO of Yahoo

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Yahoo CEO Marissa Mayer is having a good week. Her company’s stock reached a 52-week high just as she was sealing the deal on mobile reading app Summly, her sixth acquisition since she left Google for Yahoo. How did she get here? We raided the mediabistro.tv archives to find this three-part Media Beat interview with Mayer from 2011, back when she was still Google’s VP of consumer products.

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Serendip Taps Human Intuition Over Algorithms For Music Discovery

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Online music streaming sites like Spotify and Pandora have opened up new doors for music discovery. These sites rely on algorithms to recommend music that is similar to what you’re already listening to or have indicated that you like. Serendip has redefined music discovery by adding the human touch, serving up music that’s recommended by your friends and other music connoisseurs that share your unique taste.

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Lori Greiner Talks About Kickstarter, Etsy, and the Oprah Effect

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Lori Greiner knows firsthand the power of Oprah Winfrey to sell product. In part two of our conversation with Greiner, the “Queen of QVC” and regular on ABC’s “Shark Tank” tells SocialTimes editor Devon Glenn what happens when one of your products makes the list of Oprah’s favorite things. She weighs in on newer taste-making platforms like Kickstarter and Etsy and talks about how to handle bad reviews online. Greiner says every inventor thinks they have the greatest thing in the world and shares what they need to do to make sure they’re right.

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Q&A: Author BJ Mendelson Explains His Beef with Cyber-Hipsters, Social Media

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At one point, BJ Mendelson had one million followers on his Twitter account, @BJMendelson. “I didn’t earn them,” he said.  So how did he end up on Twitter’s original suggested-user list? Mendelson explains this and other mysteries in his book, “Social Media is Bullshit,” which was published in September by St. Martin’s Press. SocialTimes had a few questions for him. Here are the highlights:

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SoundCloud’s 2012 Fellows: Where Are They Now?

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SoundCloud has just wrapped up its second annual Community Fellowship program, which this year offered support and guidance to 15 sound creators as they finished projects ranging from radio dramas to audio guidebooks. While SoundCloud’s audio platform is now 15 creations richer, the artists are walking away with finished projects and bigger audiences to continue to do what they love. “The fellowship is a really beautiful program,” said SoundCloud VP of community David Noël. “We couldn’t be happier with the results.”

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