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YouTube Marketing Expert Greg Jarboe On Why Online Video Is A MUST For Your Brand

Megan O'Neill — Wed, 08 Feb 2012 09:51:48 +0000

These days more and more brands are jumping on the online video bandwagon, but a surprising number still have yet to catch on. I had the opportunity to interview YouTube marketing expert Greg Jarboe, who told me why every brand or business should be using online video and offered up some advice on what marketers can do to maximize the success of their online video campaigns.
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YouTube CEO Salar Kamangar On Why YouTube Is “Channelizing”

Megan O'Neill — Thu, 02 Feb 2012 15:13:20 +0000

YouTube is taking things in an entirely new direction in 2012, as you’ve probably heard. They’ve spent somewhere in the vicinity of $100 million to launch 100 new professional content channels over the course of this year, with channels ranging from the Wall Street Journal to action sports, education and entertainment being among the first to launch. Why has they decided to “channelize”? CEO Salar Kamangar explained in an interview earlier this week at All Things Digital’s D: Dive Into Media conference.
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Will Marijuana Questions Top The Charts For Obama’s YouTube Interview Again This Year?

Megan O'Neill — Mon, 23 Jan 2012 13:12:59 +0000

Last January over 139,000 questions were submitted for a YouTube interview with President Obama. This year, YouTube is accepting question submissions for the next interview with the President, but this time they’re taking things to the next level—the interview will be conducted in a Google+ Hangout and participants that submit the top-voted questions will actually get to join the President in the Google+ Hangout and take part in the conversation live. Last year the most-asked questions were about the legalization of marijuana. Will the same happen this year?
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Jun Group CEO: “Viral Video Is A Myth”

Megan O'Neill — Tue, 18 Oct 2011 15:30:00 +0000

“We believe that viral video is a myth,” Jun Group CEO and Founder Mitchell Reichgut told me in a Skype call yesterday afternoon. What does he mean by “myth”? Basically, he means that the idea that a video can get millions of views on its own, without a very well funded and constructed strategy or a push from mainstream media, is bogus.
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Wibbitz Turns Text Articles Into Videos So You Never Have To Read Again

Megan O'Neill — Mon, 26 Sep 2011 16:00:23 +0000

Wibbitz is a new service that can convert any webpage into an interactive video. They’re calling themselves, “The Play-Button for the Web.” With Wibbitz you’ll never have to read again—you can surf over to any webpage, click the play button and be served up with a 60-second video summarizing everything you need to know about what’s on that page.
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Filmmaker & Webby Awards Founder Tiffany Shlain On Her Thought-Provoking Documentary ‘Connected’ [Interview]

Megan O'Neill — Fri, 23 Sep 2011 13:40:24 +0000

Have you ever found yourself faking a trip to the restroom to check your email on your phone or slept with your laptop? Tiffany Shlain, filmmaker and founder of the Webby Awards, is definitely guilty of sneaking off to a fake bathroom break to text, email and tweet and this habit has caused her to ask, “What have we become?” We are all so uber-connected these days that it can be overwhelming and so she set out to create a film about what it means to be connected in this day and age. The result is Connected—one of the most thought-provoking and inspiring documentaries I’ve seen in awhile.
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Believe Entertainment Group Co-Founders On The Growth & Future Of Web Series [Interview]

Megan O'Neill — Mon, 12 Sep 2011 15:35:02 +0000

The size of online video is growing at a rapid pace—it has tripled in size since 2003, more people are watching online video every day and people are craving longer and more professional content on the web. I had the opportunity to ask Dan Goodman and Bill Masterson, co-founders of digital entertainment company Believe Entertainment Group, about their take on the appeal web video and what they think is in store for the future of web series. Read on to find out more.
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Rapper Denny Blaze On His Rise To YouTube Fame As The Average Homeboy [Interview]

Megan O'Neill — Thu, 01 Sep 2011 10:55:35 +0000

Rapper Denny Blaze, aka The Average Homeboy, is one of the most recognizable YouTube memes. He rose to viral fame back in 2006 thanks to a demo tape that he recorded back in the late 1980s. The tape features the song ‘Average Homeboy’, and Denny Blazin Hazen explaining what he’s trying to market. “In mainstream music right now, there’s not a middle-class, average guy telling his point of view that’s white.” His mission was to fill this gap.
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16-Year Old Entrepreneur Shahed Khan On Starting A Company In High School

Megan O'Neill — Fri, 19 Aug 2011 11:45:21 +0000

Shahed Khan is CEO and Co-founder of a pre-launch startup called Viatask. He’s been featured in the Chicago Tribune, Tech Cocktail and more, has been attending every networking event he can, pitching to VCs and—get this—he’s only 16! That’s right—Shahed is part of the rising phenomenon of teen entrepreneurs. Although he’s only in high school, he’s not letting that stop him from following his business dreams. I had the opportunity to ask Shahed some questions about Viatask, as well as his experience with starting a business at the age of 16.
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How Five Words Made One YouTuber A Legend [Interview]

Megan O'Neill — Thu, 18 Aug 2011 11:10:09 +0000

“Wow! That’s like…a video!” If you’ve spent any time watching viral videos on YouTube in the last two weeks then you may have happened across a video of someone saying these five words. YouTuber itsaninterimweb has been tacking these words, in the form of video responses, onto virtually every YouTube video to go viral over the past couple of weeks. His channel consists of 179 videos so far, all of them proclaiming this same message. “Wow! That’s like…a video!”
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Kid Entrepreneur Catherine Cook On Building A Company At Age 15

Megan O'Neill — Tue, 16 Aug 2011 16:00:31 +0000

Six years ago, at age 15, Catherine Cook and her brother Dave came up with the idea for myYearbook—a new way to meet classmates at her new high school. myYearbook has grown into one of the most popular teen websites in the world. Today Catherine is 21 years old, recently graduated from Georgetown and just sold her company for $100 million! I had the opportunity to ask Catherine a few questions about myYearbook, her success, and the advantage and disadvantages that young entrepreneurs have to deal with. Check out my interview with Catherine below.
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Web Series Creator Yuri Baranovsky On Succeeding In The Web Video Industry

Megan O'Neill — Mon, 18 Jul 2011 14:39:23 +0000

Yuri Baranovsky, writer, producer, director and actor, has made a name for himself as one of the pioneers of the web series. Founder and Head Writer at Happy Little Guillotine Films, Yuri is known for his work on a number of web series, from Break A Leg to the 7-Eleven Road Trip Rally and, most recently, Leap Year. I had the opportunity to ask Yuri a few questions about his experience with web series production—how he broke into the industry, his path to success and what advice he has to offer to others looking to follow in his footsteps. Read on to find out what he had to say.
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Vlogger Zennie Abraham: Thank Oprah For The Fall Of The YouTube Vlog

Megan O'Neill — Tue, 28 Jun 2011 18:15:42 +0000

Zennie Abraham—vlogger, YouTube partner and entrepreneur—has been vlogging since 2006. Zennie vlogs about everything from sports to news, events and the latest viral videos, but he says that vlogging on YouTube isn’t what it once was. Over the years, vlogging has seen something of a transformation. Once, YouTube was ruled by individuals, conversing and sharing their opinions via video. Today the vlogger community has been overtaken by what Zennie refers to as the “lowest common denominator”—videos of dancing gorillas and other mindless content with no real intelligent substance. And who does he blame? Oprah!
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SecondScreen CEO On Advertising To An Audience Of Two Screen Viewers

Megan O'Neill — Thu, 16 Jun 2011 10:19:42 +0000

These days more and more television viewers are watching their favorite shows with a second screen on board, adding to their experience. They may be checking in to whatever show they’re watching on GetGlue, Yap.tv, Miso or other Social TV apps, chatting with friends, following a live blog, or glued to their iPads during commercial breaks.
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Interlude CEO Yoni Bloch On Innovating Interactive Video

Megan O'Neill — Thu, 02 Jun 2011 14:45:14 +0000

Interactive video fanatics—prepare to be wowed! Digital media startup Interlude is revolutionizing the world of interactive video with their choose-your-own-adventure-esque online video technology. Interlude’s technology can be used to create awesome interactive videos that give viewers the ability to choose the path the video will take in real time. I had the opportunity to talk to Interlude’s CEO and Co-Founder Yoni Bloch about the inspiration behind Interlude, some of the projects it has been used for, and what we can expect from them in the future.
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