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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

iOS, Android Marketshare Up

It probably comes as no surprise that Apple has sold lots of iPads and iPhones, but the magnitude of their dominance of the mobile device market might surprise you.

The tracking firm NetMarketshare has just released some data which shows that iOS now accounts for 63% of the mobile OS market (in June 2012). And that’s up from the 52% reported at the end of 2011, much to the dismay of Apple’s competitors. Read more

Viacom Wins Reversal | Facebook on Nasdaq | Twitter’s Spam War

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Viacom Wins Reversal in Landmark YouTube Case (Reuters)
A U.S. appeals court dealt Google Inc a major defeat by reviving lawsuits by Viacom Inc, the English Premier League and various other media companies over the use of copyrighted videos on Google’s YouTube service without permission. Bloomberg Viacom sued in 2007, seeking $1 billion in damages and claiming that YouTube users were illegally uploading thousands of videos of Viacom television programs, such as South Park and The Daily Show With Jon Stewart, and movies from its Paramount Pictures studio. ZDNet The case translates to putting the burden of responsibility back on the website owner, rather than the uploader, which could send massive ripples through the online community from search engines to social networks, like Facebook and Google+. Gizmodo The outcome of the case will hinge entirely on whether YouTube “knew” that all of this copyrighted material was out there and what “knowing” actually means. Read more

Facebook Versus Yahoo | Instagram for Android | Twitter’s European Jobs

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Welcome to the Morning Social Media Newsfeed! Here, we’ll compile the latest news from the social media world along with news from our blog network. If you were previously signed up for our daily blog newsletter, you will automatically receive the Morning Social Media Newsfeed instead. If you haven’t signed up and would like to, just click the registration link above.

Facebook Smacks Back at Yahoo With Patent Claims in Counter-Lawsuit (AllThingsD)
In its counter-claim filing, involving 10 patents held by Facebook, the social networking giant said that Yahoo is infringing via a wide range of its offerings, including its homepage, content optimization, relevance engine, Flickr photo-sharing service and advertising throughout its huge site. AllFacebook The timing is dangerous for both companies, as Facebook is nearing its initial public offering, while Yahoo is poised to announce massive layoffs in the thousands. paidContent Facebook’s rapid response suggests the company is spoiling for a fight. Ordinarily, a defendant in major litigation will use procedural tactics to delay filing its defense or counterclaim. PandoDaily This fight is about so much more than Yahoo and Facebook – it’s keying off of years of anger over software patent trolling that have long been coming to an ugly head. Read more

Apps That Won a Place on the Home Page of my iPhone, iPad, Windows Phone & Android

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I’ve written about thousands of apps for Android, iPhone, iPad and Windows Phone here. If you ever wondered which of these third party apps (not part of the mobile platform) actually made their way to the start window for each of my devices, wonder no more. I usually leave the default apps in-position on their respective home pages “just because.” This list does not indicate how “important” an app is. It says more about how frequently they are accessed on a daily basis.
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Flurry: Nintendo DS Game Software Revenue Marketshare Sliding Rapidly as Smartphone Revenue Rockets Upward

Data source: Flurry.

Data source: Flurry.

Flurry, an analytics company that focuses on the mobile world, published their data of portable game software revenue marketshare from 2009 to 2011 (using projections to estimate November and December revenue). In it, the compare game revenues for the Nintendo DS, Sony PSP and the combined revenue for Android and iOS (iPhone/iPad). Based on this, Flurry asks:
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