Have you been following the Fabio vs Isaiah Mustafa Old Spice Duel? The duo faced off all day yesterday, ‘Mano A Mano In El Baño’, in a popularity contest on YouTube. Both New Old Spice Guy Fabio and old Old Old Spice Guy Isaiah Mustafa engaged in a response campaign, replying to Tweets with video and vying for viewers’ votes. But how does this campaign stack up to last year’s Old Spice Response campaign? You be the judge.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Yesterday new Old Spice guy Fabio challenged old Old Spice guy Isaiah Mustafa to a duel saying, “The old Old Spice guy was no good. He give you diamonds from a clam fish? Dumb.” Well now Isaiah Mustafa has accepted Fabio’s challenge. The duel is set to go down at 12pm EST today.
Fabio says, “The old Old Spice guy was no good. He give you diamonds from a clam fish? Dumb.” He then let’s Isaiah Mustafa know what’s up. “Fabio challenges you, old Old Spice guy! 9am tomorrow, Internet.”
TheGrio kicked off Black History Month by revealing the 2011 class of TheGrio’s 100: History Makers in the Making, which profiles African-American history makers and industry leaders selected by the editorial team from the NBC News-owned site, along with experts and NBC News affiliates.
The United States Marine Corps and AT&T sponsored this year’s class, and members will be profiled across NBC News platforms including NBC Nightly News, Today, MSNBC, CNBC, msnbc.com, theGrio.com, and local NBC affiliates including those in Atlanta; Cleveland; San Diego; Washington, D.C.; Memphis, Tenn.; St. Louis; Philadelphia; and Charlotte, N.C.
TheGrio also teamed up with foursquare to create a Black History badge, which users can unlock by following TheGrio on foursquare and checking in at more than 100 locations across the country that are historically relevant to Black History Month.
And more information on TheGrio’s 100 is available on its Facebook page and via Twitter under the #thegrios100 hashtag.
All you Isaiah Mustafa fans out there that have been laying awake at night wondering if “The Man Your Man Could Smell Like” was gone forever, have no fear! He’s back and his big brown eyes are more striking than ever.
Millions of people around the globe recognize Isaiah Mustafa as Old Spice’s ‘Man Your Man Could Smell Like’, but it looks like Microsoft is trying to steal the Old Spice actor, and his whole shtick as well, for their Windows Phone 7 launch campaign in Australia.
