
Israeli startup VI recently launched what it calls a “Klout score based on your personality.”

Israeli startup VI recently launched what it calls a “Klout score based on your personality.”
Find out how to use Google Tools to manage social media content and campaigns in our Social Media Marketing Boot Camp, an interactive online event starting June 6. Monica Morse (left), head of social & SMB solutions at Google, will familiarize you with a wide range of Google tools such as trends, Google+ and Hangouts. Learn more about our our twelve event speakers and register here. 
Google has opened a new community center in Israel where entrepreneurs and developers can meet to work on new projects. The Campus is located in the heart of the entrepreneurial community in downtown Tel Aviv.

Apple Announces Black Friday Sale (Mashable)
Black Friday is traditionally the only day of the year that Apple offers discounts on its products. While the discounts are small — usually 10 to 15 percent — that can still add up to $100 off a MacBook Air or up to $60 off an iPad.

Yahoo Plots Alliance with Facebook in New Search Deal (The Sunday Telegraph)
Sources have told The Sunday Telegraph that Marissa Mayer, chief executive of Yahoo, has held discussions with Sheryl Sandberg, Facebook’s chief operating officer, about how the two companies can work more closely together. The two Internet giants have already collaborated together on a number of small projects, for example to share Yahoo! news on Facebook, and recently agreed to settle a number of long-standing lawsuits over patents.

As someone who experienced living through two wars during my time in Israel (the 2006 Lebanon War and the Gaza “Operation Cast Lead” War in 2008), it’s interesting to be experiencing this conflict from the other side of the world and watching as things unfold through tweets, Facebook status updates and blog posts. But I have to admit, I’m torn by the IDF’s coverage of the Israel-Gaza conflict on social media.

Israel’s Military Launches Social Media Offensive as Bombs Fall on Gaza (The New York Times/The Lede)
Almost as soon as the Israeli military began bombing Gaza on Wednesday, with residents of the Palestinian enclave documenting the strikes in real time on Twitter, the Israel Defense Forces launched a social media campaign to defend its actions and goad its enemies. As The New York Times’ Fares Akram and Isabel Kershner reported, the Israelis “coupled the intensity of the airstrikes with the threat of another ground invasion and warnings to all Hamas leaders in Gaza to stay out of sight or risk the same fate as the Hamas military commander, Ahmed al-Jabari, who was killed in a pinpoint airstrike as he was traveling by car down a Gaza street.”

Israeli Prime Minister Benjamin Netanyahu is opening up a discussion between himself and the Arab “internet generation”, hoping to start an Israeli-Arab dialogue on YouTube.

Israelis spent an average of about 11 hours a month surfing social networking sites on the internet, becoming the top ranking country in April.

President Barack Obama’s address about the Middle East May 19, in which he suggested that Israel and Palestine revert to their 1967 borders, drew strong reaction on blogs, Twitter, and Facebook, most of it pro-Israel, according to a special edition of the Pew Research Center’s Project for Excellence in Journalism’s New Media Index for the week of May 16-20.

Back in February, the world raised an eyebrow as Egyptian Jamal Ibrahim named his newborn daughter “Facebook”, as a tribute to the role Facebook played in the revolution in Egypt. Now, Israeli couple Lior and Vardit Adler have jumped on the Facebook-inspired baby names bandwagon, naming their baby “Like”.