Can widgets change the face of online advertising? It’s a question that we’ve been asking ourselves since widgets became mainstream, but we still don’t have a clear answer. We have, however, seen the evolution of widgets as they’ve become major interactive conduits for disseminating information. Thanks to platforms like Facebook’s opening up for development purposes, widgets have taken on a new occupation and place in the Internet’s timeline.
Below is an interview with iWidget‘s CEO Peter Yared, who speaks on iWidget and the company’s hopes for changing the face of the widget and advertising space. As iWidget, which recently raised $4 million and has upgraded its Social Syndication Platform, the company is now better able to provide deep integration with existing social media, taking content to the place where it’s most likely to be seen.
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