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Avatar Special Effects Masters Sharing Their Work on Facebook Today

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Letteri, a five-time Oscar winner, and Lemmon will provide a look into WETA’s process as a worldwide social media presentation. Visitors to the livestream event will hear from other filmmakers, including director Rupert Wyatt, and get a behind-the-scenes look at the work of actor Andy Serkis, whose nuanced performance is playing a key role in WETA’s rendering of Caesar, the film’s principal ape character.

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Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!

Best Longform.Org Story of the Week: “Trapped” by Aron Ralston

Some critics worry that smartphones and tablet computers will ruin our ability to focus on long form material. To fight this trend, we will have the editors of Longform.org pick an essay for your weekend reading pleasure every week.

For our inaugural post, editors Aaron Lammer and Max Linsky chose “Trapped” by Aron Ralston from the September 2004 issue of Outside magazine.

Here’s more about the article:  “You might remember Aron Ralston’s story. An experienced climber, he was alone in a remote canyon when a boulder shifted and pinned his hand. Nobody knew where he was. Help wasn’t coming. The boulder wasn’t budging. So Ralston was faced with only one option: amputating his own arm. It’s an grizzly, incredible story. And with the movie opening this weekend—127 Hours was directed by Danny Boyle and stars James Franco—it’s worth reading the original version. Here’s Ralston’s first-person account of his six-day ordeal.”