
Mobile-phone manufacturer HTC is on board as the sponsor of the next phase of the partnership between Entertainment Weekly and GetGlue.

Mobile-phone manufacturer HTC is on board as the sponsor of the next phase of the partnership between Entertainment Weekly and GetGlue.
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Entertainment-based social network GetGlue reached its first publishing partnership, signing on with Entertainment Weekly to team up on a rewards program that offers EW.com readers who check in to items on the site’s Must List using GetGlue to obtain virtual and physical stickers, as well as access to exclusive curated content from the magazine’s editors.
In addition to GetGlue’s first foray into publishing, the initiative marks Entertainment Weekly‘s first social check-in integration.