This week, one of the most-talked about music collaborations ever was released: Watch the Throne, the new album by Jay-Z and Kanye West. Kanye in particular is of course already known for sending ripples through the Twitter waters, and Jay-Z has no shortage of renown, on Twitter or elsewhere. It seems, then, for this album that Twitter has only elevated the hype surrounding the album — and here’s why. Read more
Posts Tagged ‘Jay-Z’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Jay-Z For A Day — How Tumblr Accidentally Turned NewTeeVee’s Ryan Lawler Into The Greatest Rapper Alive
Earlier this week when Jay-Z launched his new lifestyle site at LifeAndTimes.com, GigaOM’s NewTeeVee site editor Ryan Lawler was magically transformed into a temporary celebrity.
Kanye West and Jay-Z Release New Song via Facebook
What happens when two of the biggest rappers stars in the world debut a new single on Facebook? Well, not much actually. What does this say about marketing on Facebook?
Bloomberg Game Changers Episodes Boost Bloomberg.com
Bloomberg Game Changers has been a game-changer for Bloomberg.com, as comScore data showed a record traffic spike in October, with the media company’s Web properties totaling some 21 million unique visitors for the month, and the seven episodes of the documentary series contributing to those robust numbers.
Episodes of Bloomberg Game Changers account for four of the 15 most viewed videos on Bloomberg.com, with the installment featuring Apple chairman and CEO Steve Jobs coming in at No. 2 on that list and totaling nearly 500,000 views.
Other subjects of Bloomberg Game Changers: Facebook co-founder and CEO Mark Zuckerberg; Google co-founder and president, technology Sergey Brin and co-founder and president, products Larry Page; Comedy Central’s Jon Stewart, host of The Daily Show with Jon Stewart; Kohlberg Kravis Roberts co-founder Henry Kravis; hip-hop mogul Jay-Z; and Oracle co-founder and CEO Larry Ellison.
Bloomberg Television Facebook Page to Host Q&A Following Jay-Z Episode of Bloomberg Game Changers
Bloomberg Game Changers executive producer Nina Weinstein will host a live Q&A on the Bloomberg Television Facebook page at 10 p.m. Thursday, immediately following the airing of an episode featuring hip-hop legend Jay-Z on the cable channel at 9:30 p.m.
Weinstein will discuss behind-the-scenes aspects of interviews with Jay-Z’s business colleagues, friends, and fellow performers, including Warner Bros. Records chairman and CEO and former Def Jam CEO Lyor Cohen, Translation founder and CEO Steve Stoute, music journalist Zack O’Malley Greenburg, Jay-Z biographer Jake Brown, New Jack City screenwriter Barry Michael Cooper, childhood friends and fellow rappers Jaz-O and Mr. Cee, and Jay-Z’s grade-school teacher, Renee Lowden.
Buried Treasure in Bing Maps: A Lifetime Pass to See Jay-Z
Bing and Jay-Z added one more prize to the Decode Jay-Z by Bing contest, and it’s a doozy: A lifetime pass for two to any Jay-Z show anywhere in the world.
The contest launched last month, and it was created with the help of creative agency Droga5 to promote the hip-hop icon’s first book, Decoded. All 300 pages of the book were placed in unlikely locations such as pools, pool tables, bronze plaques, and clothing racks, with fans using Bing, Bing Maps, and Bing Entertainment to search for clues.
To qualify for The Jay-Z Lifetime Pass, entrants must crack all of the clues using Bing Maps. The deadline is Saturday.
Allow Jay-Z and Bing to Reintroduce Themselves
Jay-Z, Bing, and creative agency Droga5 teamed up to create a “multiplatform search experience and interactive game” to promote the hip-hop icon’s first book, Decoded, which will hit bookstores Nov. 16.
Decoded deciphers the hidden meanings behind Jay-Z’s songs and lyrics, and all 300 pages of the book will appear in unlikely places such as pools, pool tables, bronze plaques, and clothing racks, with fans using Bing, Bing Maps, and Bing Entertainment to search for clues.
Pages will be placed in locations relevant to their content, including the Brooklyn neighborhood where Jay-Z grew up, the London streets that inspired him, and his Manhattan empire. A total of 200 prizes will be awarded to fans who locate pages, including one grand-prize winner, who will receive two tickets to Jay-Z and Coldplay in concert in Las Vegas on New Year’s Eve.
Bloomberg Television Dives Deeper Into Tech with Bloomberg Game Changers: Steve Jobs, Upcoming San Francisco-Based Series
Bloomberg Television is continuing to boost its coverage of the technology sector, following up Tuesday’s announcement of the addition of Cory Johnson and last month’s hiring of former CNN China correspondent Emily Chang with a profile of Apple co-founder and CEO Steve Jobs on this week’s installment of Bloomberg Game Changers.
Airing Thursday at 9 p.m. ET, the Jobs episode of Bloomberg Game Changers will feature interviews with fellow Apple co-founder Steve Wozniak, former Apple CEO John Scully, journalist turned venture capitalist Michael Moritz, Dreamworks CEO Jeffrey Katzenberg, former Apple “Mac Evangelist” and Silicon Valley entrepreneur Guy Kawasaki, and technology journalist and former Apple employee Robert X. Cringely.
Bloomberg Game Changers will profile Jobs from Apple’s start in his garage through the success of the iPad, touching on his departure from Apple, the failure of NeXT, his bounce-back at Pixar, and his return to Apple.
As for its recent hires, Bloomberg TV said Johnson and Chang will work on a yet-to-be-announced new show based in San Francisco. Prior to joining Bloomberg, Johnson had been a hedge fund manager and private investor, with media roots as a founding reporter for TheStreet.com, a writer-reporter at Time, a senior editor at Vibe, and CNBC’s first Silicon Valley reporter back in 2001.
MySpace’s New Online Music Model
CNNMoney.com reports that MySpace Music, scheduled to launch in September, promises to be the most significant rollout of a digital-music service since Apple’s iTunes.
They have reason to be enthusiastic, at least in terms of the scope of MySpace’s latest offering. Remember, MySpace began life as a social networking service for musicians, and had plenty of tools to help them share music and spread the word about their bands.
The new site will enable MySpace users to listen to any song from the catalogs of the three music giants free, the article said. “There will be on-screen ads along with that music, but yes, it will be free. And that includes U2 and Jay-Z-and Christina Aguilera, Kid Rock, and rap superstar T.I.,” due to the linkup with three of the four major labels.
The idea is that there will be a one-click link to iTunes or Windows Media Player, via Amazon-backed technology, to buy the song the person is currently listening to. That’s the real innovation. The comparisons to MTV (as in “this generation’s MTV”) may be a little premature, but we’ll soon see how well it does.
Jay-Z Exclusives on Thumbplay
Thumbplay has scored a deal with Universal Music Group that gives it exclusive rights to distribute ringtones and other mobile content from rapper Jay-Z, for a limited time.
Wireless Week reports that the content, which is exclusive to Thumbplay through mid-August, comes from 10 songs that have never before been offered on a mobile platform.
That Thumbplay managed to get a UMG exclusive isn’t too surprising; Thumbplay has been distributing music ringtones from UMG’s vast artist roster for more than two years.
