Search Engine Optimization is becoming a real consideration for companies looking for the extra edge online. As JC Penney has learned, however, not anything goes in the attempt to attract the world to your online home.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
In one of the first moves of its kind, JCPenny is offering, starting today, a selection of its products for purchase through its Facebook page.
