Leading Internet TV network Revision3 has just released their end-of-the-year stats for 2011 and they are pretty impressive. According to a post on the Revision3 blog, the network increased its viewership in 2011 by a whopping 359 percent, with nearly 800 million views over the course of the year.
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CEO Jim Louderback talks about the success Revision3 had in 2010, what’s in store for 2011 and the Mark Cuban’s recent investment in the company.
Revision3 is taking a shot at television, making its online video content available via platforms including Google TV, Yahoo! Connected TV, Windows Media Center, AppleTV, Boxee, and Roku, either by using those various platforms’ applications or by browsing to a TV-optimized Web site.
Shows such as Tekzilla, AppJudgment, Dan 3.0, Diggnation, Destructoid, and Film Riot are searchable via name, category, featured content, and most recent episodes, and viewers can manually search for episodes or view new content.
CEO Jim Louderback said:
We are thrilled to be able to provide users with the ability to view their favorite Revision3 shows on the best screen in the house. As online video continues to take viewing time away from traditional TV, we want to make sure that our programs look great anywhere they’re viewed, and across every screen — from the smallest one on a phone to the biggest one at home.
Many companies and brands put all their efforts into trying to go viral and Revsion3 CEO Jim Louderback asserts that this is dragging the entire online video industry down. I had the opportunity to ask Jim a few questions about his aversion to viral video.
BlogWorld & New Media Expo 2010 announced the speakers for keynote presentations at the confab, which will be held Oct. 14-16 at the Mandalay Bay Convention Center in Las Vegas.
More information is available on the event’s site, but keynote times, titles, and speakers follow:
• Thursday, Oct. 14, 8:30 a.m. PT, Un-Marketing: UnMarketing president Scott Stratten
• Thursday, Oct. 14, 5:15 p.m., Behind the Wristband: How LIVESTRONG Evolved from a Cause to a Movement: Ogilvy & Mather vice president of digital marketing and strategy Rohit Bhargava, LIVESTRONG president and CEO Doug Ulman
• Friday, Oct. 15, 5:30 p.m., The Future of Web Video: Personal Life Media co-founder and CEO Susan Bratton, Revision3 CEO Jim Louderback, Funny or Die president and CEO Dick Glover
• Saturday, Oct. 16, 9:30 a.m., The Seven Harsh Realities of Blogging for Bucks: Copyblogger CEO Brian Clark, Copyblogger senior editor Sonia Simone, ProBlogger CEO Darren Rowse
• Saturday, Oct. 16, 5 p.m., Closing Keynote Talk Show: My Damn Channel founder and CEO Rob Barnett, ACE Broadcasting founder and The Adam Carolla Show host Adam Carolla, GeekBeat.TV host Cali Lewis, Penn Point podcast host and Penn & Teller co-star Penn Jillette, The Mirror Test author Jeffrey Hayzlett
As Pres. Obama marks his 100th day in office, Diggnation is celebrating its 200th episode on the Web. The Revision3 program, hosted by Digg founder Kevin Rose along with Alex Albrecht is going on four years.
“Diggnation practically invented Internet television,” said Jim Louderback, CEO, Revision3. Rose and Albrecht “were the first true Internet video stars, and along with their dedicated production team, they continue to create an award winning program each week.”
Episode 200, available here, features Rose and Albrecht running through the top stories on digg.com that have been creating global tech buzz.
B&C’s Alex Weprin caught up with Revision3 CEO Jim Louderback to get his reaction to the announcement that Twentieth Television is launching a TV show based on Yahoo! Buzz, the search engine’s social news site.
Revision3 already produces a similar Web show called Diggnation based around the community story selection site Digg.
“Imitation is the sincerest form of flattery,” Louderback tells Weprin. “I wish them a lot of success. Hopefully, that will expand the audience for us, with people asking, ‘Who else does this and who does it better?’”
Diggnation is co-hosted by Digg co-founder Kevin Rose and Alex Albrecht. Weprin reports that Twentieth Television isn’t commenting yet on the format of Yahoo! Buzz, “though reports have former MTV VJ Ananda Lewis as a possible host.”
Louderback is completely content with his show airing on the Web. “I don’t think you can just take something online and just slap it on television. Television would destroy [Diggnation] in many ways. If we were on a network, there are a lot of f-bombs that would have to be dropped.” And then there’s the beer drinking.
> More: Check out the latest episode of Diggnation as a Mac fanboy meets Bill Gates.
Revision3, which produces Web shows including Diggnation, The Totally Rad Show and Tekzilla, doubled its audience last year — reaching 46 million views and nearly one billion minutes of engagement.
“Our viewer numbers are especially impressive when you consider that our viewers spend nearly an hour engaged in our long form programming, such as Diggnation and Tekzilla,” said Revision3′s CEO Jim Louderback.
Revision3 has also experienced increased ad partnerships, adding EA, Zune, HP, Virgin America, NVIDIA, Sony, Axe, Squarespace, Dolby, NHSTA and Anheuser-Busch InBev to their list of advertisers.
Our friends from Revision3 are here at CES. We’ll catch up with them today at the NBC booth. The company, which specializes in Internet Television, will be bring Tekzilla Live (a product review show) and Hak5 Live (a show about network security and open source) to CES.
And later today, Revision3 CEO Jim Louderback, who was a part of the first Mediabistro Circus last year, will be leading a discussion about teaching the TV to be Internet savvy (now there’s a switch.)
