Social, once dismissed as a consumer only trend, is starting to make a real dent into business. Yammer, a social CRM product dedicated to providing a Twitter like stream of discussion for employees, just recently reported recorded revenues. Now Jive, a public company and competitor to Yammer has reported their fourth quarter revenues have increased by 53% year over year. Let’s take a look at Jive and see how their offerings stack up against Yammer.
