With no shortage of advice on social media best practices, it’s great to discover a piece that immediately demonstrates its value. The Grande Guide to Social Advertising, published by marketing automation firm Eloqua, responds to core questions on social advertising — what is it, why it’s important, what are best practices and how might it evolve.
After the jump, more about what makes this free e-book valuable and, of course, a link to download it.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
If you’re a restaurant or retailer, you ignore Yelp at your peril. The online forum put businesses’ reputations in the hands of everyday consumers – consumers who mete out reviews based on their individual accounts of quality and helpfulness. The success of the site ushered in a return to customer service becoming a vital part of B2C marketing success.
According to Joe Chernov of Eloqua, now it’s the B2B industry’s turn to get Yelp’d.
