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Joe Ciarallo

A Dispatch from CES 2013

CES 2013 rolled out in Las Vegas this week, complete with what The Verge called “The most insane keynote ever” from Qualcomm (video embedded above).

Today’s guest on the Morning Media Menu was Salesforce senior director of PR Joe Ciarallo, giving us a dispatch from the floor of CES 2013 and sharing insights from the show.

We pondered trending topics at CES, getting a picture of the important technology stories for the new year. You can follow all of Salesforce’s insights at the Marketing Cloud Twitter feed.

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Facebook IPO Expected Friday | New Jersey City Bans Texting and Walking | Yahoo Interim CEO Oversaw Myspace Acquisition

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Facebook IPO Week: The Basics (PC Magazine)
Big news for Facebook this week — and no, not just because the company is testing new ways for its users to annoy each other in the form of paid-for “highlighted” posts. Actually, it’s Facebook IPO week! The significance of this fact carries a ton of importance if you’re an institutional investor, a small amount of importance if you’re a neophyte investor, and absolutely no meaning whatsoever if you think the stock market is little more than organized gambling. ZDNET Going public brings with it all new pressures. For venture-backed companies such as Facebook, it means a difficult transition from the multi-year expectation on delivering returns to the quarterly results horizon. Even in the extremely fast-moving world of Internet companies, this can come as a shock to the system. AP He famously wears a hoodie, jeans and sneakers, and he was born the year Apple introduced the Macintosh. Today is his 28th birthday. With eight years on the job, Mark Zuckerberg, Facebook’s CEO, has logged more time as leader than the average CEO, whose tenure is a little more than seven years, according to executive search firm Spencer Stuart. Bloomberg News Apple co-founder Steve Wozniak said he will buy shares in Facebook when the social networking company sells stock to the public. Wozniak, who built the first Apple computer with Steve Jobs and co-founded the company with him in 1976, said he would buy Facebook’s stock regardless of its valuation. Mashable Facebook, infamous for its changing policies and confusion among users about what they’re getting themselves into when they use the world’s largest social network, has finally aggregated all its terms and policies under the same roof. That roof — Facebook.com/policies — contains, in the words of Facebook, “Everything you need to know, all in one place.” Read more

What’s Going to be Hot for Internet Week? We Ask the Experts [Google+ Hangout]

Google Hangout Video

Google+ recently rolled out its Hangouts On Air tool to all of its users. In the spirit of Internet Week, which is coming up May 14 – 18 in New York City, GalleyCat and AppNewser editor Jason Boog and I decided to try it out. We invited Mashable editor-in-chief Lance Ulanoff, Buddy Media VP of communications Joe Ciarallo, and Newsweek Daily Beast senior social media editor Brian Ries to join us On Air and help us develop our game plan for the next week.

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The Dilemma of “Sponsored Conversations”

Bloggers_3.4.jpgOur friends at PRNewser and FishbowlNY are tackling the controversial issue of the “Sponsored Conversations.” This is where bloggers get paid to either write positively about a product or turn over the space within their blog feed to an advertising copywriter. As blog posts go, the benefit to the client is the post could be commented on, the link sent around, the story Tweeted about and/or posted on myriad social networking sites — you can’t do all that with a banner ad. Appearing in the body of a blog also gives it heft.

PRNewser’s Joe Ciarallo talks with AdAge’s Michael Learmonth about the ethical issues surrounding the idea. “I don’t see too much difference between paying a blogger, paying a lobbyist, or paying a PR person,” he said. “The difference is PR people and lobbyists see themselves as part of professions that have standards and practices and whatnot, and generally disclose who is paying them–or at least that’s the idea, and try to operate above-board. The best bloggers disclose their conflicts, but some don’t,” said Learmonth.

Meanwhile, FishbowlNY’s Glynnis MacNicol asks in a poll “Is Paying a Blogger for Content/Coverage Ever Appropriate?” Currently, 67% say it’s never appropriate.

Vote here