Calkins suggested that most of the excitement about Facebook is resurfacing of a title, maybe recent or old, when our marketing budget has subsided, but now we can turn it over to consumers and in effect use their marketing budget. “A few weeks into DVD, we really don’t talk about the title anymore. … If you can have fans do that through something like Facebook, it’s incredibly powerful. So, we like the idea. I think it’s just very early days.”
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. UltraViolet will shine at the 2011 International Consumer Electronics Show in Las Vegas Thursday evening, as top executives from member companies in cross-industry consortium the Digital Entertainment Content Ecosystem will participate in a panel in Room LVCCS221 at 5 p.m. (PT), where they will discuss the open market for digital content distribution.
The panel is scheduled to include: Best Buy senior vice president and general manager, home entertainment group Chris Homeister; Fox Filmed Entertainment president, new media and digital distribution Peter Levinsohn; Microsoft corporate VP, media and entertainment group Blair Westlake; NBC Universal president, digital and affiliate distribution J.B. Perrette; Neustar president and CEO Lisa Hook; Samsung Electronics senior VP, media solution center Tae-Jin Kang; Sony Pictures Home Entertainment executive VP, global digital and commercial innovation John Calkins; and Warner Bros. Digital Distribution president Thomas Gewecke.
UltraViolet is a technology that will allow the purchase and viewing of digital content anywhere, on any device, via the use of accounts for up to six members and up to 12 registered devices, and DECE member companies include studios, retailers, consumer-electronics manufacturers, cable operators, Internet-service providers, and others.
UltraViolet products and services are expected to be available around midyear, with the first designed-for-UltraViolet consumer-electronics devices debuting in early 2012.
