Posts Tagged ‘John Pleasants’

Yahoo! vice president and head of media James Pitaro (pictured) is going to Disney World, joining Disney Interactive Media Group as co-president, along with John Pleasants, who will also continue as CEO of Playdom, a social-gaming company acquired by Disney earlier this year.

Pitaro will oversee the Disney Online group of Disney-branded Web sites and social-media outlets, while Pleasants will lead the media giant’s digital games businesses.

While at Yahoo!, Pitaro had been involved in expanding original video, branded entertainment, editorial content, and the use of data to enhance the consumer Web experience. He led the expansion of Yahoo! Sports prior to being elevated to head of Yahoo! Media. Prior to Yahoo!, he served as head of business affairs for online music site Launch Media and practiced law at several New York firms.

At Disney, Pitaro will be responsible for enhancing the consumer experience on Disney-branded Web and social-media sites, including Disney.com and Family.com, and he will oversee Disney’s social-media marketing agency, DigiSynd.

Pitaro and Pleasants are succeeding former DIMG president Steve Wadsworth.

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AllFacebook Marketing Conference returns to San Francisco on June 28-29! Join us and get a how-to guide for marketing to Facebook’s 800 million users. A full agenda will be announced soon. Keep an eye on our event site for more information. Special early pricing is available for only $249 until this Wednesday, February 15, so register today.

Last week at SXSW, John Pleasants, CEO of Playdom, spoke about “The Future Of Social Gaming”, but the greatest takeaway was the current economics of Facebook Games. If you are looking to get into the business or are already a player in the space, there were a number of important facts disclosed by Pleasants. What’s [...]

Playdom has added a new executive to its core team. The social game development company announced this week that John Pleasants is Playdom’s new CEO. Coming from Electronic Arts, Inc. (EA), Pleasants has a wealth of experience in the gaming industry, and has been brought on board in part to help Playdom achieve the high growth scaling the company is currently seeking.

At EA, Pleasants acted as the President of Global Publishing and Chief Operating Officer, giving him a very high level perspective on the gaming industry as a whole. Some benefits of EA are its established presence in its respective industry, as well as its involvement with multiple aspects of gaming overall. Having witnessed the recent changes to the gaming industry over the past several years, EA has managed to shift along with the times, even trying its hand at online social gaming.
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