Joost is about to have yet another birth, this time as an independent video ad platform. Joost’s parent company Adconion Media Group, an independent global audience network, has decided to spin off Joost Video Network as a separate standalone video ad business, in an attempt to capture larger share of the ever growing online video ad sector. Adconion has appointed Nick Higgins as executive vice-president to lead the new venture. Higgins was previously the head of global video at Adconion Media Group and held several senior positions at MSN before joining Adconion.
