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eReaders Star In Popular TV Shows

eReaders are officially mainstream. And it’s not just Amazon’s vague sales numbers that tell us this. The devices are popping up left and right on television shows and are even getting written into the story lines.

NBC comedy The Office featured a Kobo in an episode about bookstores, the Kindle has shown up on The Cleveland Show, Modern Family and The Big Bang Theory, and President Barack Obama even mentioned “digital textbooks” in his State of the Union address.

Beyond Black Friday even noticed some interesting dialog involving the Kindle in a recent episode of Joss Whedon’s sci-fi thriller series Dollhouse. Here is more from the blog: “It’s set in the future, and Patton Oswalt warns a character about what are now some very serious legal complications. But instead of saying “They’ll throw the book at you,” he warns that “They’ll throw the Kindle at you!” One fan called it “a line that only Joss Whedon would try or could pull off.””

Nabbit Makes Dollhouse Interactive

Jump Technologies has hooked up with Fox to create an interactive mobile channel around the network’s new series, Dollhouse, which debuts on February 13.

dollhouse.jpgDollhouse Interactive is a new channel within Jump’s Nabbit service that lets mobile users “Nabb” content that interests them with the press of a button.

For the premiere episode, Nabbit users can access the interactive Dollhouse channel to answer a trivia question related to the episode. Viewers who answer correctly will have the chance to win an autographed wardrobe item.

Users who want to make sure they don’t miss the episode can set up a text alert within Nabbit by texting “Dollhouse” to 878787 to receive a reminder on Friday afternoon.

Dollhouse, the latest offering from Buffy the Vampire Slayer creator Joss Whedon and starring Eliza Dushku, marks Nabbit’s first interactive television deal. Prior to this, it focused on interactive radio.

Hulu Leaps Ahead of ESPN and CNN in Online Video

Dr_Horrible_Hulu.jpg

Here’s a perfect example of how the online landscape can change in a heartbeat (well, one year, which is pretty quick by any company’s standards). According to Nielsen Online’s VideoCensus, Hulu was the 6th most watched video site, clocking in more than 142 million streams, Wired reports.

That puts it ahead of ESPN, which scored 128 million streams, CNN (118 million streams) and MTV Networks (97 million streams). This is despite the fact that Hulu was only launched one year ago, and was a brand new IP at the time.

Back in August, Hulu added HD streaming for the first time—several months after the site exited beta in March. Also, the preceding sentence gave us the excuse to run the wonderful graphic for Joss Whedon‘s “Doctor Horrible’s Sing-Along Blog” starring Neil Patrick Harris again, a show that features prominently on Hulu.

Hulu Goes HD

Dr_Horrible_Hulu.jpg

For the first time, Hulu, the online video portal whose users are “happy but not numerous,” has added pure 720p high-definition videos for shows such as ‘Heroes,’ ’24,’ ’30 Rock’ and ‘The Office,’ according to AppScout. Temporarily, the videos will also be ad-free; the company didn’t say how long they’re going to keep that going, but we’ll venture a guess and say “not long.”

The report said that the HD Gallery currently includes seven full episodes from the aforementioned shows, plus Joss Whedon‘s Doctor Horrible’s Sing-Along Blog starring Neil Patrick Harris, Fields of Glory, and Three Sheets. The site also has six nature and documentary shows in HD, four sports programs, and 10 movie clips. Unlike YouTube, Hulu doesn’t offer mobile access yet, although the site only exited beta in March—so it’s still early.