A new study from Jun Group finally puts a value on earned media and reveals that, indeed, brands that run viral campaigns in which they pay for views actually do see post-view action worth up to 30.1 percent more than what they spend on their campaigns.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Social video platform Jun Group has just released a new infographic that provides some insight into the emerging trends and usage patterns n social video. Some of the findings may surprise you.
“We believe that viral video is a myth,” Jun Group CEO and Founder Mitchell Reichgut told me in a Skype call yesterday afternoon. What does he mean by “myth”? Basically, the idea that a video can get millions of views on its own, without a very well funded and constructed strategy or a push from mainstream media, is bogus.
Would you watch a video to get some virtual currency in your favorite social game? Jun Group, a New York social video advertising business, is betting that you would. I had the chance to sit down with Corey Weiner, the Chief Product Officer for Jun Group, to discuss how two of the web’s fastest emerging trends can work together to help gamers, advertisers and platforms alike.
