
Justin Timberlake is set to take on the social networking responsibilities for real. In the coming year, he plans to turn his creative abilities toward reviving MySpace.

Justin Timberlake is set to take on the social networking responsibilities for real. In the coming year, he plans to turn his creative abilities toward reviving MySpace.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Justin Timberlake awkwardly accepts an invitation to attend the Marine Corps Ball with female Marine Kelsey De Santis, saying, “I don’t feel backed into a corner at all!”

Earlier this week, Sgt Scott Moore, a marine in Afghanistan, made news when he sent Mila Kunis a YouTube video asking her to come with him to the Marine Corps Ball…and she said ‘Yes!’ Now a female marine, Corporal Kelsey De Santis, is trying the same thing—she’s asking Justin Timberlake to be her date for the Ball. Do you think he’ll say ‘Yes’?

Celebrities including Jessica Biel, Edward Norton, Justin Timberlake, and Jason Mraz are participating in Real Men Don’t Buy Girls, a video campaign on YouTube led by the DNA Foundation, which, in turn, is led by Ashton Kutcher and Demi Moore.
Tribune Media Services is hoping that Julia Allison can make Social Studies fun.
Social Studies is a new, weekly column from Allison, which will be made available to TMS’ newspaper and digital-media customers starting March 1.
Allison is best-known for gracing the cover of the August 2008 issue of Wired, and her columns currently appear in amNew York and Time Out New York. She has also written for Newsweek, New York magazine, The Huffington Post, and Cosmopolitan, and she appears alongside Justin Timberlake and Peyton Manning in ads for Sony’s VAIO laptop.
In Social Studies, she will focus on issues and unknowns people have with Twitter, Facebook, Myspace, and LinkedIn via the iPad, desktop, laptop, and smart phone, with initial topics including the dangers of multiple online personalities, netiquette of the Web, babies who Tweet, cyberbullying, and why everyone’s life seems so “perfect” on Facebook.
MTV is getting ready to rock ‘n’ roll for the 2010 MTV Video Music Awards, which will air live on the cable network from Nokia Theater L.A. Live in Los Angeles Sunday at 9 p.m. ET (tape-delayed PT), announcing sponsorship integrations with Yahoo! and Verizon Communications; integration with Twitter and foursquare; and VMA-themed collections from the Rock Band 3 Avatar Store.
Yahoo! and MTV teamed up on Behind the Lens, a series on the VMA hub on MTV.com that adds pop-up Flash overlays to five VMA-nominated videos: B.o.B‘s “Airplanes,” Katy Perry‘s “California Gurls,” Jason Derulo‘s “In My Head,” Usher‘s “OMG,” and 3OH!3 featuring Ke$ha‘s “My First Kiss.” Previous winners Beyoncé‘s “Single Ladies,” Green Day‘s “Boulevard of Broken Dreams,” and Justin Timberlake‘s “Sexy Back” are also featured. And Yahoo! is the official sponsor of the VMA live stream.
MTV News’ Jim Cantiello will contribute breaking news, backstage coverage, and insider access to Sean Kingston, sponsored by Verizon, which will offer two-minute clips via its V CAST video service and the MTV app for Android-powered mobile phones.
The music television network will also debut a new version of Stamen Design‘s Twitter Tracker, a real-time graph of activity on the microblogging service, which displays larger images for people or awards generating the most Tweets, and also allows users to sign on to their accounts and Tweet directly from the page.

It’s the end of an era. The Associated Press is reporting that Bertelsmann AG will sell its 50-percent stake in music business Sony BMG to Sony Corp. in a $1.2 billion deal, the companies announced Tuesday. That gives Sony full ownership of the joint venture whose artists include Celine Dion, Bruce Springsteen, Justin Timberlake, Alicia Keys and Usher.
The new company will be called Sony Music Entertainment. “This move is consistent with our new growth strategy and will enable us to focus on our defined growth areas,” Bertelsmann CEO Hartmut Ostrowski said in a statement. “Sony has been an excellent partner, and they are the right company to take this business to the next step and ensure that it realizes its full value and potential.”
Sony continues to consolidate its portfolio as the only company that sells music players, cell phones, online music services, and is also a major music label that provides content for all of those things.
Justin Timberlake has joined up with Verizon Wireless to offer “JT-TV,” a dedicated video channel through their VCAST mobile video subscription service. The channel will feature four exclusive “themes,” as Verizon refers to them: Fashion, Film, Music, and Lifestyle, though scant details are available about how the themes will be structured.
V CAST is a subscription-based service available from Verizon on select cell phones for $15 per month. It streams previously recorded clips, but not live TV.