Kevin Systrom

Instagram Unveils ‘Cinema’ Video Sharing Feature

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Instagram has added a video sharing feature to its app called Cinema. iOS and Android users can now use the app to create 15 second videos with 13 different filters. Instagram founder Kevin Systrom revealed the news in a press conference held in Menlo Park, CA today. ”This is the same Instagram we all know and love, but it moves,” said Systrom at the event.

The app lets you shoot and string together clips of video as you would on Vine. Unlike Vine, you can delete a clip in between shooting the video so that you don’t have to start all over again in the middle of making a video. The  app also includes 13 new custom video filters that are designed specifically for video. “We needed something new for video, we wanted to evolve,” said Systrom.

The new video offering is designed to be simple and beautiful.”It wouldn’t be Instagram without being beautiful. We need to do to videos what we did to photos,” said Systrom. Read more

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Instagram: ‘It Is Not Our Intention To Sell Your Photos.’

Following controversy over its new privacy policy, Instagram has responded with a lengthy statement that “it is not our intention to sell your photos.”

The company had hoped “to experiment with innovative advertising,” and blamed confusion over language in the new terms.

Instagram co-founder Kevin Systrom explained: “We are working on updated language in the terms to make sure this is clear. To provide context, we envision a future where both users and brands alike may promote their photos & accounts to increase engagement and to build a more meaningful following. Let’s say a business wanted to promote their account to gain more followers and Instagram was able to feature them in some way. In order to help make a more relevant and useful promotion, it would be helpful to see which of the people you follow also follow this business. In this way, some of the data you produce — like the actions you take (eg, following the account) and your profile photo — might show up if you are following this business.”

The letter concluded:

The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question. Our main goal is to avoid things likes advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.

Kevin Systrom Didn’t Tell Regulators That Twitter Had Offered to Buy Instagram: Report

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In order to speed up regulatory approval for Facebook’s acquisition of Instagram, the parties sat down for a Fairness Hearing at the San Francisco offices of the California Department of Corporations. But Kevin Systrom failed to disclose in those meetings that Twitter had also offered to buy Instagram, according to a New York Times report.

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Twitter Gets Little Sympathy Over Instagram’s Pulled Photos

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Instagram has pulled its integration with the Twitter “cards” display format, making viewing Instagram photos on the microblogging site much less appealing. The move highlights growing competition between the two networks since Instagram was acquired by Facebook in April. Twitter has played the aggressor in other integration wars, also increasingly pushing for its content to be viewed on its own website, and few tech insiders publicly shed any tears for the company.

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Facebook Cleared to Issue Stock for Instagram Deal (The Wall Street Journal)
Facebook received approval Wednesday to use stock in its acquisition of photo-sharing application Instagram, clearing the way for a deal that has lost about a quarter of its value since an agreement in April. At a state hearing in San Francisco, Calif., to review the acquisition’s stock component, the California Department of Corporations found the deal to be “fair, just and equitable,” allowing Facebook to issue shares to Instagram. Los Angeles Times But Instagram founder and chief executive Kevin Systrom said in the hearing that he understood the ups and downs of the public markets and that the transaction is now worth more like $750 million. Business Insider The fairness hearing was the last regulatory hurdle the two companies had to face before the world’s largest social network could buy the hottest mobile photo-sharing startup. The companies opted to issue shares under California law rather than through the Securities and Exchange Commission, in part because it’s a faster process. San Francisco Chronicle
At the fairness hearing, Systrom was asked how his company made money, according to the Los Angeles Times. “That’s a great question,” the paper quoted Systrom. “As of right now, we do not.” AllFacebook The word on Wednesday was that Facebook could consider purchasing Waze, developer of a well-liked, free, community-based traffic-nav app. Waze has nearly 6,200 users talking about it and the app has garnered 126,000 likes. Read more

Zuckerberg’s Solo Instagram Deal | Spotify’s Coca-Cola Partnership | Tumblr’s New Ads

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In Facebook Deal, Board Was All But Out of Picture (The Wall Street Journal)
On the morning of Sunday, April 8, Facebook Inc.’s youthful chief executive, Mark Zuckerberg, alerted his board of directors that he intended to buy Instagram, the hot photo-sharing service. It was the first the board heard of what, later that day, would become Facebook’s largest acquisition ever, according to several people familiar with the matter. AllFacebook Zuckerberg negotiated with his Instagram counterpart down from an original $2 billion offer, asking Systrom whether he thought Facebook could one day be worth more than $200 billion, roughly the size of Google. Systrom agreed to the one percent or roughly $1 billion in stock. SocialTimes Normally a deal like this takes several days, if not weeks, to complete, and usually involves more lawyers and bankers than were present during the negotiations. Gizmodo It was a bold strategy, and one that smacks of the kind of approach a small start-up might take. It’s not, however, the way most people might expect a multi-million dollar public organization to conduct business. TechCrunch This just in: According to multiple sources close to the company, Facebook is eying an IPO on May 17th — depending on whether the SEC agrees that all the reams of paperwork (including those concerning its recent acquisition of Instagram) are in order. PRNewser The Ad Age Digital Conference continued Wednesday with a presentation from David Fischer, Facebook’s VP of business and marketing partnerships, whose presentation could be boiled down to this: “Your brand needs an always-on strategy.” Read more