Kevin Systrom

Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Instagram Unveils ‘Cinema’ Video Sharing Feature


Instagram has added a video sharing feature to its app called Cinema. iOS and Android users can now use the app to create 15 second videos with 13 different filters. Instagram founder Kevin Systrom revealed the news in a press conference held in Menlo Park, CA today. ”This is the same Instagram we all know and love, but it moves,” said Systrom at the event.

The app lets you shoot and string together clips of video as you would on Vine. Unlike Vine, you can delete a clip in between shooting the video so that you don’t have to start all over again in the middle of making a video. The  app also includes 13 new custom video filters that are designed specifically for video. “We needed something new for video, we wanted to evolve,” said Systrom.

The new video offering is designed to be simple and beautiful.”It wouldn’t be Instagram without being beautiful. We need to do to videos what we did to photos,” said Systrom. Read more

Instagram: ‘It Is Not Our Intention To Sell Your Photos.’

Following controversy over its new privacy policy, Instagram has responded with a lengthy statement that “it is not our intention to sell your photos.”

The company had hoped “to experiment with innovative advertising,” and blamed confusion over language in the new terms.

Instagram co-founder Kevin Systrom explained: “We are working on updated language in the terms to make sure this is clear. To provide context, we envision a future where both users and brands alike may promote their photos & accounts to increase engagement and to build a more meaningful following. Let’s say a business wanted to promote their account to gain more followers and Instagram was able to feature them in some way. In order to help make a more relevant and useful promotion, it would be helpful to see which of the people you follow also follow this business. In this way, some of the data you produce — like the actions you take (eg, following the account) and your profile photo — might show up if you are following this business.”

The letter concluded:

The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question. Our main goal is to avoid things likes advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.

Kevin Systrom Didn’t Tell Regulators That Twitter Had Offered to Buy Instagram: Report

social networks, social networking, social media, photo sharing

In order to speed up regulatory approval for Facebook’s acquisition of Instagram, the parties sat down for a Fairness Hearing at the San Francisco offices of the California Department of Corporations. But Kevin Systrom failed to disclose in those meetings that Twitter had also offered to buy Instagram, according to a New York Times report.

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Twitter Gets Little Sympathy Over Instagram’s Pulled Photos

twitter, instagram, social marketing, social networks, e-commerce

Instagram has pulled its integration with the Twitter “cards” display format, making viewing Instagram photos on the microblogging site much less appealing. The move highlights growing competition between the two networks since Instagram was acquired by Facebook in April. Twitter has played the aggressor in other integration wars, also increasingly pushing for its content to be viewed on its own website, and few tech insiders publicly shed any tears for the company.

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