Kiva is a non-profit organization that facilitates micro-loans to alleviate poverty. They connect budding entrepreneurs in developing and developed countries around the world to lenders using the Internet. We got a chance to talk to Chelsa Bocci, the Director of Marketing and Community Outreach at Kiva about the way Kiva uses social media for social change.
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In the truest of holiday spirits, social network hi5 has teamed up with micro-lending site Kiva.org in order to provide an integrated way in which hi5 users can make direct, person-to-person microloans via Kiva’s service. This will be accomplished through a Kiva community profile on the hi5 network, enabling the users on hi5 to lend directly to the entrepreneurs.
Why does hi5 or Kiva need a partnership like this? It enables both hi5 and Kiva to operate on a global scale. Kiva already acted as a financial medium for micro-lenders and those in developing countries in need of money to launch their startups. But digging into a large and already global network like hi5 means that Kiva can tap into hi5′s social network in order to promote more giving.
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