Posts Tagged ‘KLM’

KLM Launches Twitter Response Campaign: Tweeting Live Video Replies Now!

KLM Video Tweet

KLM Royal Dutch Airlines, known in the social media arena for putting fans faces on a plane, stalking passengers and giving them gifts, and hosting the world’s first in-flight dance party because of a tweet, has just launched their latest social media campaign. If you send a tweet to KLM anytime during the next ten-or-so hours you may be the lucky recipient of a ‘KLM Live Reply.’

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How A Tweet Turned Into An In Flight Dance Party

KLM Fly2Miami

It all began with a tweet and ended with a whole bunch of happy customers, a KLM in flight dance party 10km above ground and a Guinness World Record. When KLM Royal Dutch Airlines announced that they would be opening a non-stop route from Amsterdam to Miami on March 27, 2011, Dutch DJ Seid van Riel and Producer Wilco Jung tweeted KLM asking them to move their inaugural flight up a week so that they could attend a huge music festival in Miami. KLM tweeted back a challenge: If Seid and Wilco could get enough people to fill the plane then KLM would reschedule the flight. They filled it within a couple of hours and the rest is history.

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