Influencer marketing is a hot trend in social media. Read on for expert advice from the Digital Hollywood conference.
LinkedIn Rolls Out Address Book and Calendar Management App (SocialTimes)
LinkedIn Thursday launched a feature that imports a user’s email interactions and calendars and syncs them with his or her LinkedIn contacts. LinkedIn Contacts aggregates the user’s address books, emails, and calendars and keeps them up to date on the site. The user’s most recent email interactions and calendared meetings with each of his or her LinkedIn contacts appear on that person’s profile page.
Klout, purveyor of a social networking influence score, and Microsoft’s search engine, Bing, announced a partnership today that will display a user’s score in response to Bing queries about him or her and will factor in the number and type of queries as part of generating that score.
Israeli startup VI recently launched what it calls a “Klout score based on your personality.”
Most Influential People, Companies and Cities of 2012 [Infographic] (SocialTimes)
Klout, a service that ranks social network account holders for their influence, released a list of the most influential people, companies, products and cities of 2012. The iPhone was the big winner in products. And Facebook, the single most searched term of the year, was the most influential company.
Klout, a service that ranks social network accounts for their influence, released a list of the most influential people, companies, products and cities of 2012.
This infographic explores the social lives of nationally ranked businesses’ chief executives — and by social, we mean how willing they are to participate on social media sites. It turns out that Inc. 500 leaders are the most social of the two groups: 79 percent of Inc. 500 CEOs have a social presence on at least one network, whereas only 30 percent of Fortune 500 CEOs have a social media presence at all.
Social influence scoring site Kred may be catching up to its largest competitor, Klout. Today, the company announced a new integration with Salesforce’s Marketing Cloud Insights.
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Facebook Makes Mobile App Install Ads Available to All Developers (AllFacebook)
Facebook announced Wednesday that the mobile application install ads it introduced in beta in August are now available to all developers. The social network said in a post on its developer blog announcing the ad units’ availability that TinyCo experienced 50 percent higher click-through rates and “significantly higher conversion rates” compared with its current mobile channels, along with a “significant increase” in player engagement. Adweek Facebook also let some of its Preferred Marketing Developers in on the test: AdParlor saw 1 to 2 percent clickthrough rates, while Nanigans’ mobile app ads averaged $0.18-$0.60 cost-per-click rates with at times 3 percent or higher clickthrough rates. Business Insider Here’s how it works: Developers place ads on Facebook’s website and its mobile apps. When users install their apps, developers pay a fee. TechCrunch The mobile app install ads let developers buy tiles that promote their apps in the Facebook mobile news feed. When tapped, these instantly open the Apple App Store or Google Play market where users can download apps. Inside Facebook Facebook Wednesday announced the launch of “global pages,” a new structure that allows international brands to maintain a single fan page with localized experiences for users in different countries. Global pages have a unified “like” and “people talking about this” count, but the language, profile image, cover photo, posts and tabs can differ by region. Read more
Klout is spreading its Perks program, launched in 2010, across the Web and into the real world, the company said on Wednesday. The social media influence scorer released an updated iPhone app that notifies users that their influence profile and score make them eligible for a deal at a particular merchant. Users can claim the deals using a smartphone. Previously, users could only claim their deals from a desktop.