To celebrate reaching 1 million application installs, Hootsuite has released an infographic displaying a timeline, top apps, and the traits of a “power user.” But what exactly is a power user, and could you hold that title?
In today’s Morning Social Media Newsfeed, read about what Google’s changes in its Terms of Service will mean for you, how Twitter’s Dick Costolo was almost fired, and much more.
More BS from the world of Klout. Today, Microsoft’s Bing search engine announced it was going to expose more people to Klout’s worthlessness.
YouTube Gets the Yuck Out in Comments Cleanup (CNET)
Laugh all you want, fuzzball, but Google is changing how YouTube uploaders manage comments on their videos. The new system, which began rolling out to a limited number of uploaders on Tuesday, favors relevancy over recency and introduces enhanced moderation tools.
Pinterest Announces First Ad Product: Promoted Pins (Mashable)
It’s been a long time coming: Pinterest, the heavily funded, three-year-old image and video-sharing network, announced Thursday that it is going to begin experimenting with paid advertising. The product is called “promoted pins,” and it borrows from Twitter’s and Facebook’s ad products of the same name. Essentially, businesses will be able to pay to show certain pins at the top of search results and category feeds.
LinkedIn to Offer $1 Billion in Stock (The Wall Street Journal)
LinkedIn looking to capitalize on a strong run-up in its share price, filed Tuesday to raise $1 billion in a follow-on stock offering. After going public at $45 a share in May 2011, LinkedIn’s stock has more than quintupled.
Despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.
Klout has released an update that allows members of the social media influence-scoring site to choose which areas of expertise are ranked first on their profiles, where others can see them.
In early 2011, we looked at Assistly, Dropbox and Qriously as tools that could help small businesses and startups. We had to take a look — where is everyone now? So far the tools, apps, companies we’ve been watching are steadily growing up into first movers and disrupters. Of our three follows above we have one acquisition, one member of the billion-dollar valuation club and one positioned to be there soon. We might even see an IPO from this group. One thing is for sure: social media isn’t going away and those who are mastering it are riding the wave to the top.
Influencer marketing is a hot trend in social media. Read on for expert advice from the Digital Hollywood conference.