Klout has signed a deal with community software and social media marketing solutions company Lithium Technologies, and an IPO is likely to follow.
Klout wants to help you create and share relevant content that keeps your audience influenced and engaged.
LinkedIn fourth-quarter revenue below analyst estimates. A look at Twitter’s stagnant growth. These stories, and more, in today’s Morning Social Media Newsfeed.
To celebrate reaching 1 million application installs, Hootsuite has released an infographic displaying a timeline, top apps, and the traits of a “power user.” But what exactly is a power user, and could you hold that title?
In today’s Morning Social Media Newsfeed, read about what Google’s changes in its Terms of Service will mean for you, how Twitter’s Dick Costolo was almost fired, and much more.
More BS from the world of Klout. Today, Microsoft’s Bing search engine announced it was going to expose more people to Klout’s worthlessness.
YouTube Gets the Yuck Out in Comments Cleanup (CNET)
Laugh all you want, fuzzball, but Google is changing how YouTube uploaders manage comments on their videos. The new system, which began rolling out to a limited number of uploaders on Tuesday, favors relevancy over recency and introduces enhanced moderation tools.
Pinterest Announces First Ad Product: Promoted Pins (Mashable)
It’s been a long time coming: Pinterest, the heavily funded, three-year-old image and video-sharing network, announced Thursday that it is going to begin experimenting with paid advertising. The product is called “promoted pins,” and it borrows from Twitter’s and Facebook’s ad products of the same name. Essentially, businesses will be able to pay to show certain pins at the top of search results and category feeds.
LinkedIn to Offer $1 Billion in Stock (The Wall Street Journal)
LinkedIn looking to capitalize on a strong run-up in its share price, filed Tuesday to raise $1 billion in a follow-on stock offering. After going public at $45 a share in May 2011, LinkedIn’s stock has more than quintupled.
Despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.