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Apple Kills Chomp for Android (GigaOM)
Apple acquired app discovery service Chomp earlier this year, betting that it would help make app discovery easier and better on its iTunes App Store. The casualty of that acquisition is the Chomp for Android app which seems to have been discontinued. Ars Technica Chomp’s app allows users to search the App Store using a proprietary algorithm to figure out what apps actually do (instead of just using keywords or app names). The app also allows users to see which apps their Facebook or Twitter friends have reviewed, adding a social networking element to the service. MacRumors Apple reportedly paid about $50 million for Chomp, which also had a deal with Verizon to power its Android app search tools. That agreement will presumably be ending as Chomp completes its integration into Apple and focuses all of its attention on iOS. SlashGear Still, beyond the annoyance factor for Android users previously relying on Chomp to ferret out new software, the real interest should come when Apple better integrates the engine into its own store. According to sources speaking when the deal was first revealed, Apple intends to use the technology to dramatically improve the discoverability of new and interesting apps in its increasingly crowded store. Read more
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