Kobo is running a social media promotion and the winner will get a free eReader. All you have to do is “Like” Kobo on Facebook and if you are the 10,000th person to do so, you will win the eReader.
Kobo is using Twitter to promote the cause. At 1:48 PM ET today, the Kobo Twitter account tweeted: “Kobo has over 9600 fans on facebook (http://www.facebook.com/kobo.) If you’re the 10 000th, you will win an ereader!”
To become a Facebook fan of Kobo, follow this link.
Kobo has updated its Android eBook application. The upgrade includes the ability to search, add and read Internet Archive ePubs and the ability read eBooks in a DRM-free ePub format.
The free app and the upgrade is available through the Android Market to all smartphone users running Google Android 1.6 or higher.
The application launched back in June and is available across Android based-devices. The Kobo app will come preloaded on RIM’s new tablet device called the PlayBook. The Kobo app for the PlayBook will include a social reading functionality which will let readers read and shop for books with their friends within the app.
With the update, Kobo users can purchase digital versions of print newspapers as soon as they hit newsstands. Kobo’s blog explains more: “Kobo’s newspapers and magazines are formatted to bring the publications same unique qualities to the digital reading experience. Plus, you can customize your read by selecting from several text sizes – giving you an easy comfortable reading experience even when you have had a long day and your eyes are tired.”
RELATED: Attend eBook Summit December 15 in New York City to learn how to navigate the changing industry ecosystem and to engage with industry peers and leaders.
Kobo’s application is designed to make digital reading a social experience. Kobo CEO Michael Serbinis explains the social functions in a blog post: “The app will let readers Shop with a friend, read with a group, exchange passages, and discuss the book in real-time. I’m really excited about this.”
Amazon also has announced their Kindle app for the tablet, and likely Barnes & Noble and Borders will follow before the tablet comes out next year.
Watch out Kindle, Kobo has a new $139 eReader. The new Kobo Wireless eReader and comes WiFi-enabled, so that readers can shop directly from their device. Compared to earlier Kobos, it also has upgraded hardware, a new battery and a new eInk screen.
The new eReader is available directly from Kobo, as well as from Borders, Indigo Books & Music and Walmart in Canada. The eReader is available for preorder today and the devices ship in October.
As part of the release, Kobo has partnered with Random House of Canada to give away two free eBooks to customers who pre-order the device from either Kobobooks.com or at Indigo Books & Music in Canada. The titles include Linwood Barclay’s suspense novel Fear the Worst and When My World Was Very Small by Ruth Rakoff.
Yesterday BlackBerry announced its new PlayBook tablet computer and Kobo’s eReading platform is integrated into the new device.
The Kobo application is integrated directly with BlackBerry Messenger in a move to make digital reading a social experience. Kobo CEO Michael Serbinis explains the social functions in a blog post: “The app will let readers Shop with a friend, read with a group, exchange passages, and discuss the book in real-time. I’m really excited about this.”
It does sound compelling, but there is something nice about not socializing while you are reading, which is why single-function devices like the Kindle do so well. They keep out the distractions and keep the book the center of attention. Still it could be an interesting way to prepare for book club meetings and for book publishers to market to customers.