This is a guest post by Josh Williams, President and CSO of Kontagent
Whether in the early stages of developing a mobile application, or already launched with a substantial user base, mobile app developers and marketers can gain a huge advantage and greater chance at success by looking at the way social app developers scientifically optimize their Customer LTV and ROI.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Kontagent, the leading social analytics platform, has announced a new suite of features and $1 million in funding. This new round of funding is mostly from Angel investors, but the company’s CEO and Founder Albert Lai told us that the company would be pursuing another round later this year. The company is primarily focused on Facebook application analytics, helping developers to optimize the viral loop within their applications.
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When Google and Facebook launched their social identity platforms over a week ago, few people realized the changed that occurred. It’s not surprising that few took note. Over a week later, there are less than 100 sites that have publicly integrated with Facebook Connect. Compare that to the more than 150 applications that were being launched daily immediately after the Facebook platform launched last year.
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