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Kraft Foods

Kraft Foods Launched eCookbook App

Kraft Foods and mobile entertainment agency skyrockit have teamed up to release a Kraft Foods eCookbook called Spread a Little Joy.

The eBook is a compilation of recipes featuring Kraft Foods’ Philadelphia cream cheese. The eBook includes more than 70 full color recipes. The idea for the book came after Kraft Foods saw success with its branded iFood Assistant app last year.

This is the first branded eBook that skyrockit has created. According to the press release, the eBook took a week to produce, but the mobile company will continue to add additional interactive content and social networking features to the title.

The eBook is available today in Apple’s AppStore as well as on Amazon as a Kindle book, both are priced at $9.99.

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Tech, Media Dominate Landor Associates' 2010 Breakaway Brands Study

Clif Bar and Kraft Foods have something else in common besides edible products: They were the only two companies to crack the top-10 list in the 2010 Breakaway Brands Study from strategic brand consulting and design firm Landor Associates that aren’t in the technology or media sectors.

The 2010 Breakaway Brands Study named 10 brands as those with the greatest sustained growth in brand strength from 2006-09, as the company teamed up with Wake Forest University’s Graduate School of Business to study brands’ business strategies, marketing initiatives, and category dynamics.

Facebook was the top technology/media finisher, placing second with 85 percent growth. It was followed in the sector by: BlackBerry (No. 3, 57 percent), LG Electronics (No. 4, 55 percent), Nintendo (No. 5, 51 percent), Google (No. 6, 36 percent), Apple (No. 7, 33 percent), iPod (No. 8, 30 percent), and Disney (No. 10, 17 percent).

As for the two “outsiders,” Clif Bar led the way at 97 percent, while Kraft Foods finished ninth at 29 percent.