Despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.
PeopleBrowsr, the parent company of Kred, and Twitter have settled a lawsuit over PeopleBrowsr’s access to Twitter’s data “firehose,” the companies said today.
At the Kred Influencer Summit in New York City last night, PeopleBrowsr founder and CEO Jodee Rich previewed a message graph intelligence platform called KredNet. Representing the next wave of social influence scoring, the tool will debut at a crucial time in social media history, on the heels of Facebook’s graph search and in the same week that Twitter acquired Bluefin Labs to solidify its place in the social TV advertising business.
Israeli startup VI recently launched what it calls a “Klout score based on your personality.”
PeopleBrowsr, the parent company of social influence scoring site Kred, has won a restraining order against Twitter to prevent the microblogging site from blocking access to its Firehose of tweets. Both parties appeared at the San Francisco Superior Court on November 28, 2012. A hearing for a preliminary injunction has been set for January 8th, 2013.
Look for most influential people on Twitter and you’ll find a verified account, complete with tens of thousands of followers. Marissa Mayer even announced her pregnancy on Twitter. But for a few notable tech luminaries, search Twitter and the only chirp you’ll find will be the sound of crickets.
Social influence scoring site Kred may be catching up to its largest competitor, Klout. Today, the company announced a new integration with Salesforce’s Marketing Cloud Insights.
Klout is spreading its Perks program, launched in 2010, across the Web and into the real world, the company said on Wednesday. The social media influence scorer released an updated iPhone app that notifies users that their influence profile and score make them eligible for a deal at a particular merchant. Users can claim the deals using a smartphone. Previously, users could only claim their deals from a desktop.
About.me is a simple homepage for keeping all of your social profiles in one place. No photo albums, no status updates or long-winded bios, just a single page that points to places where people can find you online. Today About.me has partnered with Kred to show visitors your influence score as well.
Kred, the two-part scoring system for social media influence, has scoured the Twitter feed to find the most active venture capitalists on the microblogging site. Venture capitalists aren’t known for their candor. People who write million-dollar checks don’t walk around saying things like, “That @square card reader is super cute. Imma move it from my wishlist to my shopping cart! OMG.” At least not before they’ve sealed the deal. What exactly are they tweeting about? Take a look.