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Lady Gaga

Smart Marketers ‘Go Gaga’ On Twitter To Increase Following

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Communication researchers at the University of Missouri have been listening to plenty of Lady Gaga recently— but we’re not talking about her music here (well, maybe). It’s her Twitter presence they’re REALLY interested in, as well as the discourse she has with her fans on the platform.

And guess what? You might not be a Goddess of Love, but you CAN likely increase your following by ‘going Gaga’ on Twitter.

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Social Media Newsfeed: Zynga Down | 1B Facebook Users | @LadyGaga Milestone

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ZyngaZynga Slashes Outlook, Shares Tumble (The Wall Street Journal) Zynga rattled Wall Street Thursday by cutting its financial outlook thanks to difficulty winning audiences for the social games company’s new titles, helping send its shares plummeting after hours. Shares of Zynga fell 19 percent to $2.28 in after-hours trading, which would represent a new low. VentureBeat Mark Pincus, the chief executive of the San Francisco social gaming giant, said in a press statement and memo to employees that the company was weak in the “invest and express” category of games, or the Ville genre of games. He said the company expects to report revenue of $300 million to $305 million in the quarter and a net loss of $90 million to $105 million. AllThingsD Pincus, however, doesn’t want his employees freaking out (at least, not more than they already are). The CEO sent out a conciliatory yet upbeat letter to his troops, rallying them not to lose hope. ars technica Most notably, the company took a write-down of $85 million to $95 million on the value of OMGPOP, makers of Draw Something — more than half of what the company paid for it earlier this year. That means Zynga drastically overpaid for the smaller gaming company. TechCrunch If you look at the cash, short-term and long-term investments Zynga has on its balance sheet (which add up to just over $1.6 billion), the market is giving the company an enterprise value of between $100 million to $200 million beyond. Scary times indeed! Read more

Lady Gaga Cooks Up Little Monsters Social Network With a Dash of Pinterest, a Fleck of Facebook

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Lady Gaga’s diehard fans, who she affectionately names her “little monsters”, have much reason to celebrate – their pop idol has launched a social network named in their honor. The Little Monsters network has officially launched and welcomes users to come aboard and share their images and videos on its Pinterest type layout. The launch comes after months of private beta and seems to be picking up steam, with lots of posted content likes and discussion on the site. It looks like a successful first step in Lady Gaga’s plan for Backplane, her personal web startup for celebrities.

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Facebook Phasing Out Credits | Twitter Simplifies Timelines | Kremlin to Launch Social Network

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Facebook Swapping Out Credits, Adding Subscription Billing (AllFacebook)
Facebook announced Tuesday that the company is doing away with Facebook Credits and transitioning to local currency. The social network also announced that it is accepting subscription billing for apps. Simply put, these moves make it easier for Facebook gamers to spend more by cutting out the Facebook Credits middleman. The New York Times The changes are designed to encourage companies well beyond game developers to sell their wares on the Facebook platform itself. It carries the additional benefit of potentially keeping Facebook users on the site longer and harnessing more data about what they buy. San Francisco Chronicle App developers will soon be able to charge subscription fees, Prashant Fuloria, Facebook product management director, announced in a company blog for developers. Subscriptions could become an easy, ongoing source of revenue. The Wall Street Journal Facebook is getting support from two big-name advertisers after tough questions over the effectiveness of its ads. On Tuesday, Ford and Coca-Cola separately said they found value in Facebook advertising, and Ford plans to expand its use of the social network in advertising. Reuters Facebook offered a rare peek on Tuesday at one facet of the elaborate system it uses to police its 900 million-user social network, as it attempts to keep it free of content it deems offensive, illegal or just plain inappropriate. A detailed, and somewhat confusing, chart published by Facebook on its website depicts how reports of various infractions are routed through the company and lays out all the potential outcomes, which can range from an account being disabled to Facebook alerting law enforcement. Read more

Little Monsters is Pinterest for Lady Gaga Fans

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I just received my special invite to Lady Gaga’s new social network, called Little Monsters, and to say it took inspiration from Pinterest would be like saying Kesha was mildly influenced by Katy Perry and Lady Gaga. The site has based itself on Pinterest in its entirety, but that doesn’t mean it’s not a fun, niche place for Lady Gaga fans to share interesting images and ideas. Check out my impressions below.

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