It appears LinkedIn is ready to expand rapidly in Latin American and has selected Osvaldo Barbosa de Oliveira to head the LinkedIn Brazil operations. He will focus on a campaign to lead an increase of awareness and adoption of LinkedIn in the Latino country, with efforts aimed at user engagement, general operations, strategic partnerships, sales and marketing.
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Social media is also changing the how marketing messages are disseminated as a new channel to engage with current and potential customers. The rise of social media in Latin America also attracts opportunities for brands to integrate social into their digital strategies.
Latin Americans do want newer content, just like Americans. I am sure that the new customers are delighted to at last have access to Netflix and its existing content.
A recent study published by Synthesio portrays social media holding significant potential for brands and agencies in Latin America. How do Latin Americans use social media and what are those opportunities?
Looks like big social networks want to reach for non-English audience. We reported yesterday that hi5 added Chinese and now Facebook added Spanish translation of their popular social network.
To do the job nearly 1500 spanish-speaking users helped to translate Facebook and after 4 weeks of work 2.8 million users now will have possibility to use Facebook in their own language.
“Over 60 percent of Facebook users are now outside of the U.S., and many live in countries where English is not the primary language” said Mark Zuckerberg, founder and CEO of Facebook.
“Our goal has always been to allow people to use Facebook in their native language so we built an application to enable users to participate in translating the site into their local languages and dialects. We really appreciate the contribution from users in translating Facebook.”
