Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Chomp Is Gone From Android | Tumblr President Leaves | Rise Of Social Apps

 Click here to receive the Morning Social Media Newsfeed via email.

Apple Kills Chomp for Android (GigaOM)
Apple acquired app discovery service Chomp earlier this year, betting that it would help make app discovery easier and better on its iTunes App Store. The casualty of that acquisition is the Chomp for Android app which seems to have been discontinued. Ars Technica Chomp’s app allows users to search the App Store using a proprietary algorithm to figure out what apps actually do (instead of just using keywords or app names). The app also allows users to see which apps their Facebook or Twitter friends have reviewed, adding a social networking element to the service. MacRumors Apple reportedly paid about $50 million for Chomp, which also had a deal with Verizon to power its Android app search tools. That agreement will presumably be ending as Chomp completes its integration into Apple and focuses all of its attention on iOS. SlashGear Still, beyond the annoyance factor for Android users previously relying on Chomp to ferret out new software, the real interest should come when Apple better integrates the engine into its own store. According to sources speaking when the deal was first revealed, Apple intends to use the technology to dramatically improve the discoverability of new and interesting apps in its increasingly crowded store. Read more

Square Stuck in Patent Hell

Mobile credit card payment startup Square, whose card reading service works with a nifty magnetic card reader that plus into a mobile device’s headphone jack, is missing a very important piece: The patent for the hardware.

Square, Inc. and founder Jim McKelvey filed a complaint against Robert Morley, Jr., an associate professor of electrical engineering at Washington University, claiming that he neglected to list McKelvey as co-inventor of the device.

According to the story told McKelvey, a glass artist and entrepreneur, he came up with the idea for a mobile card reader in 2009 after losing a sale because he couldn’t accept credit card payments. He then teamed up with friend and Twitter co-founder Jack Dorsey, and they decided to use a mobile phone’s headphone jack as a way of interfacing with a card reading device. McKelvey then turned to friend Morley to help design the prototype hardware.

The three reportedly had discussed obtaining a patent once the prototype was finished, but Morley filed solo in June 2009, and a patent in his name for the card reader device was granted on October 12, 2010.   Read more