Posts Tagged ‘LBS’

Today geosocial and location-based services are more popular than ever. People are checking in to wherever they are, using apps to find local restaurants and more. In fact, a study recently conducted by the Pew Research Center found that over a quarter of American Adults are using mobile and social location-based services (LBS). A new infographic from Flowtown and Column Five takes a look at who these users are and how they’re using these services.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Location-based advertising (LBA) and marketing (LBM) could be of great benefit to local merchants, though there are some things that need to happen before widescale adoption of mobile campaigns will come about. Primarily, merchants need to know why mobile campaigns are beneficial to themselves and their target market, how to measure return on investment, and [...]

Days into SXSW it’s clear that location based services are fighting to take the lead spot as the thousands of Interactive festival attendees are all using the location products. Foursquare and Gowalla are competing for the top spot, but by now it’s clear that Foursquare has become the defacto service despite Gowalla’s strikingly good looks. [...]

Imagine walking into an establishment and being recognized by a digital system the moment you walk in the store. It’s a scene taken directly from Minority Report, but such ideas are not that far fetched considering some of the latest tools. For example, Foursquare in introducing new tools today that enable businesses to keep track [...]

For all the buzz surrounding the location-based social network Foursquare recently, you think they’d make the application easy to access. Unfortunately, for the past few days Foursquare has been nowhere to be found on the iTunes application directory. It was because the company accidentally pushed out the latest version too early, and was subsquently removed [...]

This Friday marks the beginning of SXSW and with the lead up to the event there is significant buzz surrounding the two leading location based services: Gowalla and Foursquare. While many are questioning the value in sharing their location, most SXSW attendees used Twitter as a way to let people know where they were at [...]

The home insurance premiums of Facebook and Twitter users could be raised by as much as 10%, according to a recent report. Social media and location aware services such as Facebook, Twitter, Buzz, Foursquare, Gowalla and others can alert criminals when a user is at a specific spot and not at their home.