Posts Tagged ‘Lester Holt’

NBC Nightly News with Brian Williams is reporting live from your iPhone or iPod Touch, as the show’s app is now available free-of-charge via the App Store.

The app offers access to top news stories, along with daily reports from Brian Williams and weekend contributions from Lester Holt. It also features content from Williams’ blog, Making a Difference reports, and health and science stories. And users can follow Nightly News on Twitter and Facebook directly via the app.

Daily Interactive Networks developed the NBC Nightly News with Brian Williams app.

NBC Nightly News executive producer Bob Epstein said, “Nightly’s app is just one more way for viewers to get the latest news and information where they want it, when they want it. We hope to engage more viewers in conversation about the latest news, and this is one easy way for everyone to participate on the go.

Perhaps hoping to capitalize on the popularity of Facebook-related feature films The Social Network and Catfish, as well as the social network’s announcement Wednesday of changes to groups and the ability for users to download their shared information, CNBC will debut original documentary The Facebook Obsession Thursday, Jan. 6 at 9 p.m. ET.

Correspondent Lester Holt will conduct a thorough examination of the social-networking site, with help from its founders, “friends, and foes, CNBC said. The Facebook Obsession will repeat the same night at 10 p.m., midnight, and 1 a.m. From the cable network’s announcement:

Correspondent Lester Holt delivers a comprehensive look at how this Internet phenomenon, with half a billion users, is affecting society in ways most people are unaware of. From a girl who is reunited with her birth mother with the help of Facebook, to a woman who lost her job because of her online postings, The Facebook Obsession explores how the site is fundamentally altering American life for better or worse; even the White House and many police departments have their own Facebook pages. Holt also investigates what kind of user data Facebook sells to advertisers, and explores the foundation of the business model that has sparked intense controversy over privacy concerns.

NBC News continues to experiment with new media, and its latest effort is a webcast for “NBC Nightly News.” Called “Nightly News Now,” the one to two minute long program recaps the day’s news in a format designed for mobile devices.

For the moment “Nightly News Now” is being tested out on the weekends, with Lester Holt anchoring. The plan is to monitor the response to the webcast, with the possibility of expanding it down the line.

“Nightly News Now” is similar to a webcast for NBC’s “Today” called “Today In 2 Minutes.”

With more and more consumers viewing content on the web and on mobile devices, it makes sense for media companies to expand their existing brands to new platforms.

While NBC News has long been creating original webcasts for its site and for mobile phone users, taking its most well-known programs and reworking them for different screens is still an unusual move for a legacy media company to make.

Both webcasts are ad-supported on their respective pages on MSNBC, though they do not have dedicated sponsors.

Check out the first episode of “Nightly News Now” after the jump.

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