When it comes to live streaming on the web, the trend has seen its ups and downs. But with big brands and small brands alike turning to social web to grow their audience for live streaming video, the trend is picking up steam once again. Mainly because social networking platforms have offered better ways in which to involve viewers, live streaming video on the social web is more beneficial for all parties involved. The end result will be an interesting marketplace that will arise from the new sharing and viewing capabilities. Here are some ways in which live streaming on the social web can currently be leveraged, broken down into two categories: Sharing and Engaging.
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