Posts Tagged ‘Linda Barrabee’

Car Ignition Key Jams Cell Phones

Key2SafeDriving_Car_Ignition_Jam.jpg

Here’s a new one: University of Utah researchers have created a car ignition key that prevents the driver from talking on a cell phone or sending text messages while behind the wheel, Cellular News reports.

“The university has obtained provisional patents and licensed the invention—Key2SafeDriving—to a private company that hopes to see it on the market within six months at a cost of less than $50 per key plus a yet-undetermined monthly service fee,” the report said.

Ronn Hartman, managing partner of Accendo LC, said in a statement that the company plans to license the technology to cell phone carriers as part of their service plans, instead of selling it to customers directly.

Oh, and a personal note after the jump…

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Mobile Ad Bits: Snacks from IAB’s Mobile Leadership Forum

Throughout the various sessions at the IAB‘s first mobile advertising event two themes resonated: “It’s all about the consumer” and “the real impact of mobile advertising is what happens after the click-through.”

Some other takeaway snippets from the forum, which was held in New York on Monday.

Gary Schwartz, president and CEO of Impact Mobile noted that the role of mobile advertising is to take all the marketing material that’s out there and make it clickable.

Mike Anderson
, lead consultant for Live Nation‘s ConcertVision program, discussed how his company, the top concert promoter, has already embraced mobile and has plans to integrate it even deeper into its business model.

To read about it, and other tidbits from the conference, click continued.

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