Posts Tagged ‘Lisa Hsia’

Bravo Digital Media elevated senior vice president Lisa Hsia to executive vice president, and she will continue to oversee the cable network’s digital businesses, including Bravotv.com and Television Without Pity, as well as emerging media including wireless, interactive TV, apps, gaming, and multiplatform programming.

Hsia’s initiatives at Bravo have included interactive technology Infoframe, social-TV component Bravo Talk Bubble, tablet and smart-phone app Bravo Now, Twitter tracker and Tweet integrator @BravoTV, and online video show Watch What Happens Live.

Prior to Bravo, she worked with NBC News, ABC News, and as a producer and director of independent documentaries.

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Bravo rolled out a browser-based tool for fans of its series who use Twitter, @BravoTV, and the cable network worked in collaboration with Twitter executives on the project, paidContent reported.

@BravoTV features talk bubble icons that vary in size and color depending on how active Twitter conversation is about that show or trending topic, according to paidContent, and fans can choose a separate environment for each Bravo series.

The dashboard also features Tweet Battle, in which users take sides on opposite ends of Twitter debates, and Just Saying, customized hashtags to prompt conversation.

Bravo Media senior vice president of digital Lisa Hsia told paidContent, “In the history of how social media has incorporated advertising, it’s usually just a banner and button situation. We wanted to get advertising more integrated.”

Cable network Bravo and shopping site Groupon are partnering on a promotion tied to the series “Top Chef.”

August 4 thorough August 8, Groupon will offer a discount coupon, redeemable at eight restaurants across the country owned by former “Top Chef” contestants.

This is the first time a television network has partnered with the startup.

Bravo has been aggressive in reaching out to startups and new platforms before they become mainstream. It was one of the earliest networks to partner with Foursquare.

“Bravo’s fans are early adopters and followers of the latest technology trends and are at the forefront of what’s hot and happening on the web. Emerging companies like Groupon are a perfect fit for our audience, allowing fans to engage with the chefs and food they see on our shows on a personal, one-on-one level,” said Lisa Hsia, Senior Vice President of Digital Media, Bravo. “Additionally, this will help Bravo reach an even bigger audience and give them all a chance to taste Bravo — in their own lives and right in their own hometowns.”

The participating restaurants are after the jump.

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NBC Universal’s Bravo has created a new iPad application, “Bravo Now.” The app is designed to be a companion to live television viewing, featuring full integration with the Bravo “Talk Bubble.”

The first program to feature Talk Bubble integration through the app will be the season finale of “Bethenny Getting Married?” August 5 at 10 p.m.

“Bravo Now restarts the conversation around live viewing,” said Lisa Hsia, Senior Vice President, Digital Media, Bravo in a statement announcing the app. “It’s a great companion application for viewers who want to deepen their experience while they watch the shows through voting, polling and connecting with Bravo talent, friends and fans — allowing for a real-time watercooler experience. At the core, it’s a companion application to our linear content, combining the fun functionality of the iPad and marrying it to the intense engagement of fresh content — a win-win for our audience and for us.”

The app also features content beyond the live viewing features. Videos, blogs, tweets, a television schedule and easy access to Bravo shows through Apple’s iTunes will all be available through the app. It will also feature Facebook and Twitter integration.

The press release is after the jump.

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BravoTV.com, the Web home of the popular cable channel, is launching the first ever live virtual viewing party for the season finale of “The Real Housewives of New York City.” The finale airs Tuesday, May 5 at 10pmET on Bravo.

Fans of the show can voice their opinions through Twitter, Facebook Connect, and live mobile chat. Bravo viewers will also get the chance to interact directly with the Housewives, live, as the ladies join the party by Twittering their comments during the finale. BravoTV.com will also be streaming the finale live.

“We wanted to capitalize on our fans’ passion for these series and create a social media watercooler event that gives viewers many different layers of engagement and interactivity,” says Bravo Digital Media SVP Lisa Hsia.