Entertainment-based social network GetGlue teamed up with music promoter and ticket distributor Live Nation to encourage users to listen to live performances from select artists.
GetGlue, Live Nation Want Live Performances to Stick
Posts Tagged ‘Live Nation’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Mobile Ad Bits: Snacks from IAB’s Mobile Leadership Forum
Throughout the various sessions at the IAB‘s first mobile advertising event two themes resonated: “It’s all about the consumer” and “the real impact of mobile advertising is what happens after the click-through.”
Some other takeaway snippets from the forum, which was held in New York on Monday.
Gary Schwartz, president and CEO of Impact Mobile noted that the role of mobile advertising is to take all the marketing material that’s out there and make it clickable.
Mike Anderson, lead consultant for Live Nation‘s ConcertVision program, discussed how his company, the top concert promoter, has already embraced mobile and has plans to integrate it even deeper into its business model.
To read about it, and other tidbits from the conference, click continued.
