
Potter fans the world over are champing at the bit to witness history—the red carpet event before the final Harry Potter movie premiere on July 7. If you suffer from Pottermania, you are in luck because YouTube has announced that they will be streaming the event live, featuring appearances from the entire cast as well as J.K. Rowling and a number of surprise celebrities.






When it comes to live streaming on the web, the trend has seen its ups and downs. But with big brands and small brands alike turning to social web to grow their audience for live streaming video, the trend is picking up steam once again. Mainly because social networking platforms have offered better ways in which to involve viewers, live streaming video on the social web is more beneficial for all parties involved. The end result will be an interesting marketplace that will arise from the new sharing and viewing capabilities. Here are some ways in which live streaming on the social web can currently be leveraged, broken down into two categories: Sharing and Engaging.