
The social deals site is said to be talking to bankers about a $750 million capital raise … and a valuation of up to $15 billion!

The social deals site is said to be talking to bankers about a $750 million capital raise … and a valuation of up to $15 billion!

The interest in these two social shopping platforms is obviously led by the tech boom created by Facebook, LinkedIn, Zynga, Twitter and others indicating their interest in going public. What separates Groupon and LivingSocial from the other daily deal markers is their aggressive advertising for new customers according to comScore. The theory is grab the new market now before it is all gobbled up by competitors.

Are any of these companies really worth what people are willing to pay?

The coupons were used equally for items needed, 49 percent, and wanted, 48 percent, according to the survey conducted by telephone among 1,005 U.S. adults between March 23 and March 27, 2011. More than half of men, 53 percent, said they bought coupons for products or services they wanted, while an equal percentage of women got coupons for items they needed.

The fact that one in three consumers found online coupons not appropriate for their needs “suggest many consumers are not properly educated in regard to online coupon Web sites or have preconceptions about coupon Web sites that are not realistic,” the Morpace report concludes. Web sites that can better explain the benefits and show the range of online coupons might be able to make inroads with these coupon resisters according to Morpace.
Local news network Examiner.com will jump into the daily-deal fray by partnering with LivingSocial to offer its readers discounts of up to 90 percent at local businesses including restaurants, bars, spas, and theaters.
Examiner.com will offer the discounts in all 130 markets where LivingSocial is currently active, via a mix of feeds and local media placements. LivingSocial will also be the lead daily-deal provider in Examiner.com’s Insider Deal marketplace.
Examiner.com CEO Rick Blair said:
Our readers come to Examiner.com to connect with what they are passionate about. Now they also have access to discounts that let them experience more of what they love doing in their communities.
LivingSocial co-founder and CEO Tim O’Shaughnessy added:
We are excited by the opportunity to engage the Examiner.com community with the same great deals that are available through LivingSocial. As users enjoy interacting within their local communities, they can take advantage of outstanding deals on all the services and experiences LivingSocial offers in their area — from restaurants and spas, to travel and outdoor adventure.

LivingSocial made a killing in January by offering $20 Amazon gift card for $10. The offer went out to millions of LivingSocial members across 89 markets and resulted in sale of 1.4 million vouchers, an insane amount of media coverage and a huge spike in traffic.
LivingSocial is getting bigger than the pile of frosting on its cupcake ad. Today the daily deal site has announced that it will open in nine U.S. markets including Scottsdale, AZ; Ann Arbor, MI; Jackson, MS; San Diego – North County, CA;Boston – North Shore, MA; Gainesville, FL; Madison, WI; Plano, TX and Snohomish County, WA. Â The expansion follows a $175 million investment from Amazon (Nasdaq: AMZN) and an $8 million investment from Lightspeed Venture Partners, which the company announced in a press release on December 2, 2010.
Headquartered in Washington, D.C., LivingSocial now reaches 170 markets in 10 countries, with 16 million subscribers worldwide. This puts the company just behind competitor Groupon, whose reach extends to 300 markets in 35 countries, with 24 million subscribers, according to Groupon’s website. LivingSocial has also increased its offerings with the acquisition of Urban Escapes, a social adventure company that plans weekend mini-breaks for urban dwellers.
“Whether your New Year’s Resolution is to save money, get fit, travel more or discover new experiences and activities in your area, LivingSocial can help you do it all by offering incredible savings on the most popular local restaurants, salons, fitness centers, specialty shops, outdoor activities and more,” said Tim O’Shaughnessy, CEO and co-founder of LivingSocial in a statement. “Smart shoppers in these nine new markets can now stick to their New Year’s goals by cutting costs on the things they love to do.”

Thanks to Amazon, LivingSocial’s CEO Tim O’Shaughnessy has the money and resources to make a run at Groupon’s deal-of-the-day throne. Read on to find out precisely how he plans on doing it.

LivingSocial has just released some interesting stats detailing the impact that its daily deals have had on shoppers and businesses in its hometown of Washington, D.C. From saving shoppers millions of dollars to growing small businesses, LivingSocial’s hometown successes bode well for the company and the daily deals industry as a whole.