
We all aim to reach a variety of followers on Twitter, but who exactly are we looking to reach? We sometimes fail to question who our followers are and why they are following. For example: how many of your followers are from your area? Probably not as many as you had hoped. It is extremely important and beneficial to gain a local following on Twitter.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 




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