local search

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Yelp Eyes Shopping On Site

yelp, e-commerce, m-commerce, local search

Yelp is perhaps best known for bar and eatery reviews, but shopping is the dominant category on the site, leading the company to consider supporting e-commerce on its side, CEO Jeremy Stoppelman said in a presentation at the LeWeb conference in London today.

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